Studies in persuasion

Resumo

ELLIOT Mc GINNIES "Studies in Persuasion: I. An Attempt to induce both direct and generalized Attitude Change in Japanese students; II. Primacy - Regency Effects with Japanese students; III. Reaction
of Japanese students to one-sided and two-sided communications". Journal of Social Psychology, 1966, 70, págs. 69-93.