Betting heavily on pre-salt oil

Resumo

The Usiminas steel group is investing heavily in, among other things, technology to meet the needs of oil exploration. It is also active in promoting the use of steel in the building industry. The intent, group CEO Marco Antônio Castello Branco tells Klaus Kleber, is to make Usiminas and its units more competitive. That is also why it is creating a new corporate culture that values the participation of employees throughout the company.