Domestic market: set to soar

Autores

  • Solange Monteiro

Resumo

A new middle class has emerged thanks to government countercyclical policies adopted at the peak of the global financial crisis in late 2008; its continued consumption has helped the country maintain a pace of recovery that has turned Brazil into a global star. Particularly encouraging is that 70% of the new consumption is based on an increase in formal jobs rather than contributions from government programs. The signs of middle class activity in the market are everywhere: more of the middle class now have debit and credit cards; shopping malls are springing up even in rural areas. Solange Monteiro explains what the government must do now to further build up that group, which already represents 46% of purchasing power in Brazil.

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Publicado

2010-05-23

Edição

Seção

Cover Story (Domestic market)