What’s driving the automotive industry?

Resumo

What’s driving the automotive industry? Brazilian car industry’s sales and exports fell sharply in 2014, and its problems are likely to continue into 2015. For one thing, the car industry is very sensitive to credit and monetary and credit conditions are likely to tighten in 2015. Also, Brazil’s car buyers are becoming more sophisticated. There is also a consensus among experts that to become more competitive in the global market, Brazil’s car industry needs to innovate and lead technological research.