Fake news e storytelling: dois lados da mesma moeda ou duas moedas com lados iguais?

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Mel Girão
https://orcid.org/0000-0002-2511-6240
Hélio Arthur Reis Irigaray
https://orcid.org/0000-0001-9580-7859
Fabricio Stocker
https://orcid.org/0000-0001-6340-9127

Resumo

Fake news e storytelling têm sido abordados como constructos totalmente diferentes. As primeiras seriam intencionalmente e comprovadamente falsas; já o mesmo não se pode dizer do storytelling, cujas veracidade e autenticidade não são facilmente verificáveis. Todavia, tanto uma narrativa quanto a outra podem enganar os leitores e ambas estão inseridas em um contexto social e histórico que atua como fator regulador do processo de produção, circulação e recepção de discursos. Por isso, neste ensaio, defendemos a ideia de que, na sua essência, tanto as narrativas que compõem as fake news quanto as que formam o storytelling são duas moedas iguais, por guardarem similaridades nos processos de confecção e reprodução e, principalmente, nas suas motivações ulteriores, cujo objetivo final é a manutenção ou obtenção de capital econômico, social ou político.

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Girão, M., Irigaray, H. A. R., & Stocker, F. (2023). Fake news e storytelling: dois lados da mesma moeda ou duas moedas com lados iguais?. Cadernos EBAPE.BR, 21(1), e2023–0003. https://doi.org/10.1590/1679-395120230003
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