Analysis of CSR in Midsize Retail: Application of the Quazi Aand O’brien Model
DOI:
https://doi.org/10.12660/joscmv5n2p54-68Keywords:
CSR, Social Responsibility, supermarkets, retail, Quazi & O’Brien’s Model. improvement, performance measurement, action researchAbstract
Originally a response to environmental pressures, the paradigm of corporate social responsibility (CSR) has become a socioenvironmental strategy. The study was centered around the question: according to the two-dimensional model of Quazi and O’Brien, what is the socioenvironmentalperspective of the midsize retail supermarket industry in Fortaleza? The study design was exploratory
and quantitative. Information was gathered from the managers of 14 midsize supermarkets in Fortaleza using a closed structured questionnaire containing 25 items based on the model of Quazi and
O’Brien. Using exploratory factorial analysis, the sampled companies were found to be clustered in the
“modern view” quadrant of the model.
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