Responsiveness in the Supply Chain: A Possible Decision-Driver for Location of New Subsidiaries?

Authors

  • Ronald Tavares Pires da Silva Unisinos/Unemat
  • Cristiane Biazzin Villar FGV-EAESP
  • Janaína Siegler FGV-EAESP

DOI:

https://doi.org/10.12660/joscmv6n1p26-41

Keywords:

internationalization, operations strategy, responsiveness, location of subsidiaries, case study.

Abstract

This study explores possible new drivers that may be integrated into the decision-making

models for establishing the location of subsidiaries. More precisely, it seeks to answer the following

research question: "Does the degree of responsiveness in the supply chain influence decisions regarding

the location of multinational subsidiaries?" Based on the theoretical approaches of the Uppsala

School, the Eclectic Paradigm and RBV, this research analyzes the case of a large multinational in the

agribusiness sector, aiming to explore the recent decision-drivers for the location of new subsidiaries

and the influence of the current competitive market in this context.

DOI: 10.12660/joscmv6n1p26-41

URL: http://dx.doi.org/10.12660/joscmv6n1p26-41

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Published

2013-06-25

Issue

Section

04.International Operations Management