FONTENELLE, I. A. Construction and deconstruction of boundaries and organizational identities: McDonald’s history and challenges. RAE - Revista de Administracao de Empresas , [S. l.], v. 47, n. 1, p. 60–70, 2007. Disponível em: https://periodicos.fgv.br/rae/article/view/36858. Acesso em: 3 jul. 2024.