GALLEGOS, J. F. D. C.; MIRALLES, F. Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity. RAE - Revista de Administracao de Empresas , [S. l.], v. 60, n. 3, p. 195–207, 2020. DOI: 10.1590/S0034-759020200303. Disponível em: https://periodicos.fgv.br/rae/article/view/81316. Acesso em: 24 may. 2024.