Conti, Claudio Ramos, Rafael Goldszmidt, and Flávio Carvalho de Vasconcelos. 2015. “Strategies for Superior Performance in Recessions: Pro or Counter-Cyclical?”. RAE - Revista De Administracao De Empresas 55 (3):273-89. https://periodicos.fgv.br/rae/article/view/49250.