Lengler, J. F. B., Vieira, M. M. F. and Fachin, R. C. (2002) “An exercise in deconstruction of the concept and practice of market segmentation inspired by Woody Allen”, RAE - Revista de Administracao de Empresas , 42(4), pp. 84–92. Available at: https://periodicos.fgv.br/rae/article/view/37636 (Accessed: 3 July 2024).