Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier

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Diego Antonio Marconatto
Luciano Barin Cruz


This real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from the point of view of the CSR manager of Bombardier – a Canadian multinacional company that manufactures aircrafts and trains – regarding the decision of whether to adopt a competitive or a collaborative approach towards the main competitors in the aerospace industry.


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Luciano Barin Cruz, HEC Montréal

Department of Management