Social innovation in the cultural sector: the case of PJE/Prodigium

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Publicado: jun. 6, 2021
DOI: https://doi.org/10.12660/gvcasosv11n1c8
Palavras-chave:
Inovação social Modelo de negócios sociais Canvas de negócios sociais Replicação Social innovation Social business model Social business canvas Replication

Conteúdo do artigo principal

Fabio Prado Saldanha
HEC Montreal
Natalia Aguilar Delgado
HEC Montreal
Marlei Pozzebon
HEC Montréal

Resumo

This case examines the main challenges faced by Productions Jeun’Est (PJE) and Prodigium, a social enterprise operating in the cultural sector. The profits generated by Prodigium’s activities in the entertainment field are invested in the PJE training program, which aims to increase the social inclusion of vulnerable youths by training them to be technicians in the cultural market. By studying this case, students are expected to understand the elements of a social business model, analyze the role of the different elements forming a social innovation, and evaluate the challenges of planning its transfer to another context.

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Detalhes do artigo

Edição
Vol. 11, No 1: janeiro-junho 2021
Seção
Casos
Creative Commons License
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.

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Biografia do Autor

Marlei Pozzebon, HEC Montréal

I am an associate professor at HEC Montréal. My research interests are the social, political and cultural aspects of ICT in practice and the use of practice-based theoretical lenses and qualitative methods. Some keywords of my research are social innovation, social inclusion, citizen creativity, local and sustainable development and global-local dialogue. Theoretically, structuration theory, social constructivism and critical theory are appealing for me. Professionally, I am specialized in training and consulting in the business intelligence area. I have published articles in Organization Studies, Journal of Management Studies, Information Technology and People, Journal of Information Technology and Journal of Strategic Information Systems, among others.