Formulação estratégica no CIEE Lisboa
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Resumo
Em uma era em que o mercado está cada vez mais competitivo e globalizado, as empresas são forçadas a repensar e inovar sua estratégia. O objetivo desta investigação é averiguar se o CIEE Lisboa está a recorrer à implementação de estratégias corporativas, com o intuito de atingir seus objetivos estratégicos, ampliar sua área de atuação e aumentar seu desempenho empresarial. A metodologia utilizada neste estudo foi de caráter qualitativo e teve por base a realização de 18 entrevistas, que posteriormente foram submetidas a uma extensa análise de conteúdo. O estudo conclui que o CIEE está a implementar estratégias de diversificação que lhe permitem crescer organicamente, e que essa aposta é um dos fatores-chave para a criação de barreiras à entrada de novos concorrentes. Também é possível concluir que a formação de alianças estratégicas é um pilar vital no sucesso da empresa, podendo ter impacto positivo na satisfação dos consumidores. Por fim, a investigação mostra que, na visão dos colaboradores entrevistados, o recurso a uma fusão e/ou aquisição (F&A) não é a opção mais viável para a empresa neste momento.
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