The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping
Main Article Content
Abstract
It is intended through this article to enlighten how the spatial changes (symbolic and geographical) transformed the business strategies of the informal economic organizations, when they were moved from the streets to a popular shopping named Oiapoque, the first of this kind at Belo Horizonte/MG. Trough the perspective of strategy as a social construction and based on the sociological categories of "rua" (street) and "casa" (home) of DaMatta (1991), about the Brazilian society, it is assumed that the symbolical meaning of the shopping is a fundamental factor on the building strategy process as a social construction. Primaries data were collected trough semi-structured interview and the technique of subject analysis was used. In conclusion, it was perceived that the locus of this research is understood both as "rua" (street) and "casa" (home) by the respondents. The first group tried to sustain their former strategic practice on the new geographical place, the shopping Oiapoque, because they didn't feel it as their "casa" (home). The second group, otherwise, built new strategies practices, based upon the conception as the shopping as a new "casa" (home).
Downloads
Download data is not yet available.
Metrics
Metrics Loading ...
Article Details
How to Cite
Carrieri, A. de P., Murta, I. B. D., Mendonça, M. C. N., Maranhão, C. M. S. de A., & Silva, A. R. L. da. (2008). The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping. Cadernos EBAPE.BR, 6(2), 1 a 13. Retrieved from https://periodicos.fgv.br/cadernosebape/article/view/5069
Issue
Section
Articles
Cadernos EBAPE.BR undertakes to contribute to the protection of authors’ intellectual rights. On this matter:
- It uses the Creative Commons BY (CC-BY) license for all texts it publishes, except when there is indication of specific holders of copyrights and property rights;
- It uses the similarity verification software of content - Plagiarism (Crossref Similarity Check);
- It takes actions to fight against plagiarism and ethical misconduct aligned with the guidelines of the Committee on Publication Ethics (COPE).
Further information on the Code of Ethics adopted by Cadernos EBAPE.BR can be found in Ethical Standards and Code of Conduct.