Modelos de negócio na esfera pública: o modelo canvas de governança pública
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O objetivo deste estudo é apresentar uma ontologia de governança pública, baseada em robusta literatura em modelos de negócios e em um conceito de governança pública estruturado, a fim de melhorar a compreensão, comunicação, inovação e mensuração nas iniciativas públicas. A abordagem ontológica é combinada com a ciência de design para desenvolver um “modelo de tela (canvas) de governança pública”, que se propõe a descrever mecanismos de governança em determinada iniciativa pública. O resultado é um modelo que deve formar de maneira ideal a base para novas ferramentas de gestão da estratégia e de informação, bem como oferecer outros benefícios em termos de mensuração e avaliação. Por fim, o modelo canvas é aplicado em três diferentes contextos institucionais da gestão pública. O futuro desenvolvimento deste estudo pode trazer importantes resultados tanto para profissionais quanto acadêmicos.
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