Quem somos nós e quem são eles? Transformações históricas da violência na relação homem-animal à luz de expressões artísticas

Conteúdo do artigo principal

Renata Frota
https://orcid.org/0000-0002-7237-7400
Leticia Moreira Casotti
https://orcid.org/0000-0001-7718-5072

Resumo

Este estudo investiga o percurso das transformações da violência presente na relação homem-animal, em múltiplos períodos do tempo, recorrendo a expressões artísticas, de forma a trazer contribuições para esta temática. O estudo utiliza uma abordagem multidisciplinar dos campos das Artes, História e Filosofia buscando contribuições à literatura de marketing e comportamento do consumidor. A análise crítica visual é a metodologia utilizada na análise de seis obras de artes de diferentes períodos históricos e compreensão da relação homem-animal no tempo. Os achados sugerem formas de violência que estão presentes nessa relação e se transformam. A pesquisa desafia o domínio da discussão sobre a relação homem-animal no campo do marketing, circunscrita a experiências positivas com animais de companhia; traz interpretações dos caminhos da violência na relação homem-animal ao longo do tempo para melhor compreender significados e práticas do presente; adiciona elementos visando discussões e reflexões, necessárias a pesquisadores e profissionais de marketing, sobre a relação homem-animal e violência.

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Frota, R., & Casotti, L. M. (2023). Quem somos nós e quem são eles? Transformações históricas da violência na relação homem-animal à luz de expressões artísticas. Cadernos EBAPE.BR, 21(1), e2022–0022. https://doi.org/10.1590/1679-395120220022
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