Soy loco por ti, América: el proceso de internacionalización de Nubank hacia América Latina
Contenido principal del artículo
Resumen
Informamos que las notas didácticas tienen acceso restringido y son exclusivas para profesores e instructores vinculados a una institución académica. Para más información haga clic aquí.
Descargas
Detalles del artículo

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
Cadernos EBAPE.BR se compromete a contribuir con la protección de los derechos intelectuales del autor. En ese sentido:
- Adopta la licencia Creative Commoms BY (CC-BY) en todos los textos que publica, excepto cuando hay una indicación de titulares específicos de derechos de autor y derechos de propiedad;
- Adopta software de verificación de similitud de contenido - Plagio (Crossref Similarity Check);
- Adopta acciones para combatir el plagio y la mala conducta ética, alineado con las directrices del Committee on Publication Ethics (COPE).
Más detalles del Código de Ética adoptado por Cadernos EBAPE.BR pueden ser vistos en Normas éticas y Código de conducta.
Citas
Aguilera, R. V., Ciravegna, L., Cuervo-Cazurra, A., & Gonzalez-Perez, M. A. (2017). Multilatinas and the internationalization of Latin American firms. Journal of World Business, 52(4), 447-460. https://doi.org/10.1016/j.jwb.2017.05.006
Ahi, A., Baronchelli, G., Kuivalainen, O., & Piantoni, M. (2017). International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions? Journal of International Marketing, 25(1), 1-21. https://doi.org/10.1509/jim.15.0130
Berry, H., Guillén, M. F., & Zhou, N. (2010). An institutional approach to cross-national distance. Journal of International Business Studies, 41(9), 1460-1480. https://doi.org/10.1057/jibs.2010.28
Bortolini, R. F., Cortimiglia, M. N., Danilevicz, A. D. M. F., & Ghezzi, A. (2021). Lean Startup: A comprehensive historical review. Management Decision, 59(8), 1765-1783. https://doi.org/10.1108/MD-07-2017-0663
Casanova, L., & Fraser, M. (2009). Introduction. In Inter-American Development Bank (Eds.), From Multilatinas to Global Latinas: The New Latin American Multinationals (Compilation Case Studies) (pp. 1-29). Inter-American Development Bank. http://dx.doi.org/10.18235/0012383
Cheng, Y.-M. (2009). Determinants of FDI Mode Choice: Acquisition, Brownfield, and Greenfield Entry in Foreign Markets. Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences de l’Administration, 23(3), 202-220. https://doi.org/10.1111/j.1936-4490.2006.tb00627.x
Cuervo-Cazurra, A. (2008). The multinationalization of developing country MNEs: The case of multilatinas. Journal of International Management, 14(2), 138-154. https://doi.org/10.1016/j.intman.2007.09.001
Cuervo-Cazurra, A. (2016). Multilatinas as sources of new research insights: The learning and escape drivers of international expansion. Journal of Business Research, 69(6), 1963-1972. https://doi.org/10.1016/j.jbusres.2015.10.142
Fernández, P. D., Calegario, C. L. L., & Viglioni, M. T. D. (2023). Business group and cross-border acquisitions: Evidence from multilatinas. Internext, 18(1), 46-61. https://doi.org/10.18568/internext.v18i1.700
Gomber, P., Kauffman, R. J., Parker, C., & Weber, B. W. (2018). On the Fintech Revolution: Interpreting the Forces of Innovation, Disruption, and Transformation in Financial Services. Journal of Management Information Systems, 35(1), 220-265. https://doi.org/10.1080/07421222.2018.1440766
He, W., Boateng, A., & Ring, P. (2019). Motives, choice of entry mode, and challenges of bank internationalization: Evidence from China. Thunderbird International Business Review, 61(6), 897-909. https://doi.org/10.1002/tie.22062
Lee, H. S., Pattnaik, C., & Gaur, A. S. (2023). Internationalization of I-business Firms: The role of distance on location choice. Journal of Business Research, 164, 114010. https://doi.org/10.1016/j.jbusres.2023.114010
Lee, I., & Shin, Y. J. (2018). Fintech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 61(1), 35-46. https://doi.org/10.1016/j.bushor.2017.09.003
Luo, Y., & Tung, R. L. (2007). International expansion of emerging market enterprises: A springboard perspective. Journal of International Business Studies, 38(4), 481-498. https://doi.org/10.1057/palgrave.jibs.8400275
Mayer, B. Z., Stuart, L. C., & Martignago, G. (2022). Integrating Weg’s Business Units: How to Generate Positive Externalities Between Business Units of a Global Company in the Process of Internationalization? Internext, 17(2), 312-332. https://doi.org/10.18568/internext.v17i2.661
Meyer, K. E., & Estrin, S. (2001). Brownfield Entry in Emerging Markets. Journal of International. Business Studies, 32(3), 575-584. https://doi.org/10.1057/palgrave.jibs.8490985
Meyer, K. E., Estrin, S., Bhaumik, S. K., & Peng, M. W. (2009). Institutions, resources, and entry strategies in emerging economies. Strategic Management Journal, 30(1), 61-80. https://doi.org/10.1002/smj.720
Moraes, T. A. de, Valdevino, A. M., & Pellizzoni, L. N. (2018). Todo mundo #NU: uso de data science em serviços. GV Casos-Revista Brasileira de Casos de Ensino em Administracao, 8(2), 1-9. https://doi.org/10.12660/gvcasosv8n2c8
Murinde, V., Rizopoulos, E., & Zachariadis, M. (2022). The impact of the FinTech revolution on the future of banking: Opportunities and risks. International Review of Financial Analysis, 81, 102103. https://doi.org/10.1016/j.irfa.2022.102103
North, D. C. (1990). Institutions, institutional change, and economic performance. Cambridge University Press.
Nubank. (2025a). Quero ser Nubank. https://blog.nubank.com.br/
Nubank. (2025b). Arquivamentos. https://api.mziq.com/mzfilemanager/v2/d/59a081d2-0d63-4bb5-b786-4c07ae26bc74/f5a7ffe2-8b17-9d1b-1e9c-e739f5969408?origin=1
Querino, F. F., Siqueira, L. B., Ávila, E. S. D., Nascimento, E. S. D., & Martins, L. P. (2022). Fatores Determinantes na Escolha de Internacionalização das Empresas Multilatinas. Internext, 17(2), 135-151. https://doi.org/10.18568/internext.v17i2.656
Slangen, A., & Hennart, J.-F. (2007). Greenfield or acquisition entry: A review of the empirical foreign establishment mode literature. Journal of International Management, 13(4), 403-429. https://doi.org/10.1016/j.intman.2007.08.001
Srivastava, S., Singh, S., & Dhir, S. (2020). Culture and International business research: A review and research agenda. International Business Review, 29(4), 101709. https://doi.org/10.1016/j.ibusrev.2020.101709
Stallkamp, M., Hunt, R. A., & Schotter, A. P. J. (2022). Scaling, fast and slow: The internationalization of digital ventures. Journal of Business Research, 146, 95-106. https://doi.org/10.1016/j.jbusres.2022.03.070
Suseno, Y., & Pinnington, A. H. (2018). Future orientation and foreign entry mode choice in the internationalization of professional service firms. Journal of General Management, 43(4), 145-156. https://doi.org/10.1177/0306307017753855
Vahlne, J.-E., & Johanson, J. (2017). From internationalization to evolution: The Uppsala model at 40 years. Journal of International Business Studies, 48(9), 1087-1102. https://doi.org/10.1057/s41267-017-0107-7
Velazquez, P. V., Bobek, V., Vide, R. K., & Horvat, T. (2022). Lessons from Remarkable FinTech Companies for the Financial Inclusion in Peru. Journal of Risk and Financial Management, 15(2), 62. https://doi.org/10.3390/jrfm15020062
Weiblen, T., & Chesbrough, H. W. (2015). Engaging with Startups to Enhance Corporate Innovation. California Management Review, 57(2), 66-90. https://doi.org/10.1525/cmr.2015.57.2.66
Zhou, Z., Kwon, J., Zhang, B., Li, J., Kim, H. C., & Heo, J. H. (2021). The role of national distance in international business: A review from 1980 to 2017. Review of International Business and Strategy, 31(2), 153-176. https://doi.org/10.1108/RIBS-07-2020-0083