The Axiological Theory of Communion: the social construction of the resources that constitute business management in an Economy of Communion

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Cláudia Herrero Martins Menegassi
Bruno Henrique Rocha Fernandes

Abstract

This research aimed to devise a Grounded Theory to explain how the resources constituting the Economy of Communion (EoC) business management are socially constructed. To address the issue, the Resource-Based View (RBV) was used as a theoretical awareness-raising mechanism and a Grounded Theory was devised. Data collection took place through interviews and documentary analysis. For the analysis, open, axial, and selective coding, as well as theoretical samplings, were performed in a simultaneous and recursive process. As a result, seven categories emerged, which, related to each other and having a central category, generated the Axiological Theory of Communion, claiming that entrepreneurs’ axiological influence and the culture of communion are the key elements for the social construction of resources that constitute the management of businesses based on the EoC.

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How to Cite
Menegassi, C. H. M., & Fernandes, B. H. R. (2016). The Axiological Theory of Communion: the social construction of the resources that constitute business management in an Economy of Communion. Cadernos EBAPE.BR, 14(2), 258 a 277. Retrieved from https://periodicos.fgv.br/cadernosebape/article/view/29482
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Author Biographies

Cláudia Herrero Martins Menegassi, Centro Universitário Cesumar

Coordenadora de Planejamento Pedagógico do Centro Universitário Cesumar, Brasil

Bruno Henrique Rocha Fernandes, Programa de Mestrado e Doutorado em Administração- Universidade Positivo

Professor do Programa de Mestrado e Doutorado em Administração da Universidade Positivo

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