Brazilian gays: understanding the construction of the homosexual identity through consumption
Main Article Content
Abstract
The focus of this study is the Brazilian gay (male homosexuals) subculture. Our objective is to explore the changes that occur in the way gays interact with the world of products during the process of "coming out of the closet". This analysis is important to understand the construction of the homosexual identity. Ten long in-depth interviews were carried out with gays residing in Rio de Janeiro between October 2004 and January 2005. The results suggest that products and services are actively used by gays in order to deny, camouflage, and reinforce their homosexual identity.
Downloads
Download data is not yet available.
Metrics
Metrics Loading ...
Article Details
How to Cite
Pereira, B., Ayrosa, E. A. T., & Ojima, S. (2006). Brazilian gays: understanding the construction of the homosexual identity through consumption. Cadernos EBAPE.BR, 4(2), 1 a 16. Retrieved from https://periodicos.fgv.br/cadernosebape/article/view/4969
Issue
Section
Articles
Cadernos EBAPE.BR undertakes to contribute to the protection of authors’ intellectual rights. On this matter:
- It uses the Creative Commons BY (CC-BY) license for all texts it publishes, except when there is indication of specific holders of copyrights and property rights;
- It uses the similarity verification software of content - Plagiarism (Crossref Similarity Check);
- It takes actions to fight against plagiarism and ethical misconduct aligned with the guidelines of the Committee on Publication Ethics (COPE).
Further information on the Code of Ethics adopted by Cadernos EBAPE.BR can be found in Ethical Standards and Code of Conduct.