ECP-SOCIAL: a propousal to evaluate de corporate social performance for sustainable bunisess

Abstract

This paper presents the ECP-Social, a model to identify corporate social performance by using a framework of indicators, based on the idea that corporate social performance is the result of corporate behavior against industry structure pressures and external forces. For the operationalization of the ECP-Social, a tool is used to identify corporate social behavior, and the result of this process is confronted with the industry structure in order to obtain the corporate social profile. The model allows to collect important information to support the decision making process for the management of social impact.