Performance Evaluation and Sponshorship of Non Entrepreneurial Cultural Organizations

Abstract

Many different issues related to non entrepreneurial organizations have been taken the attention of managers and academics concerned with organization studies. An important point of concern has been their search for financial support and power relationship established among different actors in such scenario. The objective of this work is to present and analyze the process that some theatrical scenic groups have been passing through in relation to different financial sponsors. Six financial sponsors were studied in this research: three public ones and three private organizations. The financing process was analyzed considering aspects such as: announcing mechanisms to attract projects, demanding aspects for an approval, the evaluation criteria applied when analyzing the proposals. According to the results different effectiveness criteria were observed in the process such as personnel qualification, internal controls, registers and documentation, quality of the show and impact on the general public or society. Criterion explored by a non-profit civil organization seemed less related to internal organizational processes, thus decreasing possible impacts on the bureaucratization of the cultural organizations.