Junior Enterprise and the reproduction of Administration ideology

Abstract

This paper aims to analyze the role of junior enterprises in the administrators’ training. This type of organization is usually associated to an exclusively positive reading, non-contradictory, and this is related to common sense with regard to the pedagogical importance of junior enterprises to the academic and professional training. The theoretical framework focuses on how, under the auspices of the administered world, violence is perceived as natural and essential to the subjects’ training, in accordance with the status quo, and as a natural and needed response to the market capitalism relations. This study is a qualitative research, based on a case study developed through life history and using the hermeneutic-dialectic methodology for data analysis. Then, there’s a discussion on the violence experienced in the academic-professional environment of junior enterprises; the naturalization of this violence; the actual purpose of these organizations, that is, fixation of administration ideology in the students; and the role of University – which is aimed at the critical training of the subjects or their training in accordance with the socioeconomic context. Finally, brief additional remarks are made.