Traduciendo ideas de gestión: los consultores como artífices del lenguaje
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Con base en la perspectiva de la traducción y edición de ideas, nos proponemos comprender cómo los consultores organizacionales usan elementos lingüísticos para hacer circular ideas de gestión. Realizamos un estudio cualitativo con 16 consultores, utilizando análisis de contenido y retórica en entrevistas semiestructuradas. Los resultados indican el uso de la traducción en todo el trabajo de los consultores, lo que les permite obtener legitimidad en el campo. Mostramos que, para moverse entre diferentes segmentos y tamaños organizacionales, los consultores utilizan la retórica de manera persuasiva, combinada con conocimientos prácticos y teóricos, a través de un mecanismo que llamamos ‘traducción a la práctica’, que tiene como objetivo adaptar los conceptos a las realidades consultadas. Los consultores también recurren a vocabularios específicos y juegos de lenguaje que enfatizan la importancia estratégica del uso del lenguaje para este grupo ocupacional que aspira a profesionalizarse en la sociedad contemporánea.
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