Percepções de gestores sobre parcerias entre negócios sociais e setor público no Brasil

Conteúdo do artigo principal

Ana Luiza Terra Costa Mathias
https://orcid.org/0000-0002-2685-3867
Rosa Maria Fischer
https://orcid.org/0000-0002-8109-7734

Resumo

As empresas sociais, com seus modelos organizacionais híbridos, oferecem novas possibilidades para a colaboração entre setores, combinando características dos setores empresarial e filantrópico, no entanto há uma escassez de pesquisas sobre parcerias envolvendo empresas sociais. Este estudo examinou os benefícios e desafios das parcerias intersetoriais entre empresas sociais e organizações do setor público no Brasil. Entrevistas em profundidade com seis gerentes de três parcerias revelaram que tanto as empresas sociais quanto os gerentes do setor público perceberam a visibilidade como um benefício-chave das parcerias, porém ambos os grupos identificaram restrições orçamentárias, diferenças na lógica e no ritmo de trabalho, falta de continuidade do projeto e processos complexos de aprovação como desafios significativos. Esses resultados sugerem que muitos dos benefícios e desafios anteriormente identificados em parcerias entre organizações do setor tradicional também se aplicam às parcerias envolvendo empresas sociais. O estudo contribui para nossa compreensão do potencial das parcerias intersetoriais envolvendo empresas sociais e destaca a necessidade de mais pesquisas nessa área.

Downloads

Não há dados estatísticos.

Detalhes do artigo

Como Citar
MATHIAS, A. L. T. C.; FISCHER, R. M. Percepções de gestores sobre parcerias entre negócios sociais e setor público no Brasil. Cadernos Gestão Pública e Cidadania, São Paulo, v. 28, p. e85884, 2023. DOI: 10.12660/cgpc.v28.85884. Disponível em: https://periodicos.fgv.br/cgpc/article/view/85884. Acesso em: 14 abr. 2024.
Seção
Artigos

Referências

Aliança pelos Investimentos e Negócios de Impacto (2017). Gestores municipais compram soluções de negócios de impacto. https://forcatarefa-assets.s3.amazonaws.com/uploads/2018/10/ALIANÇA-Guia_Gestores_Municipais-WEB.pdf

Austin, J. (2000). The Collaboration Challenge. Jossey-Bass Publishers.

Austin, J. (2001). Parcerias - Fundamentos e Beneficios para o Terceiro Setor. Futura

Austin, J. (2004). Strategic Collaboration Between Nonprofits and Businesses. Nonprofit and Voluntary Sector Quarterly, 29(1), 69-97. https://doi.org/10.1177/0899764000291S004 DOI: https://doi.org/10.1177/0899764000291S004

Austin, J., Stevenson, H., & Wei–Skillern, J. (2006). Social and commercial entrepreneurship: same, different, or both? Entrepreneurship Theory and Practice, 30(1), 1-22. https://doi.org/10.1111/j.1540-6520.2006.00107.x DOI: https://doi.org/10.1111/j.1540-6520.2006.00107.x

Barki, E., Rodrigues, J., & Comini, G. M. (2020). Negócios de Impacto: Um Conceito em Construção. Revista de Empreendedorismo e Gestão de Pequenas Empresas, 9(4), 477-501. https://doi.org/10.14211/regepe.v9i4.1980 DOI: https://doi.org/10.14211/regepe.v9i4.1980

Barraket, J., & Loosemore, M. (2018). Co-creating social value through cross-sector collaboration between social enterprises and the construction industry. Construction management and economics, 36(7), 394-408. https://doi.org/10.1080/01446193.2017.1416152 DOI: https://doi.org/10.1080/01446193.2017.1416152

Battilana, J., & Lee, M. (2014). Advancing Research on Hybrid Organizing - Insights from the Study of Social Enterprises. Academy of Management Annals, 8(1), 397-441. https://doi.org/10.1080/19416520.2014.893615 DOI: https://doi.org/10.5465/19416520.2014.893615

Borges, M. A., Dandolini, G. A., & Soares, A. L. (2020). O processo de formação de parcerias intersetoriais em iniciativas de inovação social em Portugal. Análise Social, 55(234), 118-143. https://doi.org/10.31447/AS00032573.2020234.05 DOI: https://doi.org/10.31447/as00032573.2020234.05

Bryson, J. M., Crosby, B. C., & Stone, M. M. (2015). Designing and implementing cross‐sector collaborations: Needed and challenging. Public Administration Review, 75(5), 647-663. https://doi.org/10.1111/puar.12432 DOI: https://doi.org/10.1111/puar.12432

Chagas, V. O. P. (2019). A reforma gerencial do Estado e as parcerias: capacidade de controle da administração pública na garantia do êxito. Tribunal de Contas Do Estado Do Tocantins, 119–136. ISSN 2675-1135

Ckagnazaroff, I. B., & Souza, M. T. C. G. (2010). Relação entre ONG e o Estado: um estudo de parceria. Revista Gestão & Tecnologia, 2(1). https://doi.org/10.20397/2177-6652/2003.v2i1.126 DOI: https://doi.org/10.20397/2177-6652/2003.v2i1.126

Clarke, A., & MacDonald, A. (2016). Outcomes to partners in multi-stakeholder cross-sector partnerships: A resource-based view. Business & Society, 58(2), 298-332. https://doi.org/10.1177/0007650316660534 DOI: https://doi.org/10.1177/0007650316660534

Comini, G., Barki, E., & Aguiar, L. T. (2013). O novo campo dos negócios com impacto social. In L. A. Barki, E. Izzo, D. Torres & H. Bittencourt (Eds.), Negócios com impacto social no Brasil (pp. 41-64). Peirópolis.

Comini, G. M., Fischer, R. M., & D'Amario, E. Q. (2021). Social business and social innovation: the Brazilian experience. Innovation & Management Review, 19(2), 140-155. https://doi.org/10.1108/INMR-06-2020-0081 DOI: https://doi.org/10.1108/INMR-06-2020-0081

Da Silva, N., & Mendonça, P. (2019). Negócios de Impacto Social e a Interação com o Setor Público: A Experiência do Projeto Composta. Revista Interdisciplinar de Gestão, 8(2), 59-84. http://dx.doi.org/10.9771/23172428rigs.v8i2.26397

Defourny, J., & Nyssens, M. (2008). Social enterprise in Europe: recent trends and developments. Social Enterprise Journal, 4(3), 202-228. https://doi.org/10.1108/17508610810922703 DOI: https://doi.org/10.1108/17508610810922703

Doherty, B., Haugh, H., & Lyon, F. (2014). Social enterprises as hybrid organizations: A review and research agenda. International Journal of Management Reviews, 16(4), 417-436. https://doi.org/10.1111/ijmr.12028 DOI: https://doi.org/10.1111/ijmr.12028

Eisenhardt, K. M. (1989). Building Theories from Case Study Research. Academy of Management Review, 14(4), 532-550. https://doi.org/10.5465/amr.1989.4308385 DOI: https://doi.org/10.5465/amr.1989.4308385

Farah, M. F. S. (2000). Parcerias, novos arranjos institucionais e políticas públicas locais. Cadernos Gestão Pública e Cidadania, 5(18). https://doi.org/10.12660/cgpc.v5n18.43841 DOI: https://doi.org/10.12660/cgpc.v5n18.43841

Fischer, R. M. (2005). Estado, Mercado e Terceiro Setor: uma análise conceitual das parcerias intersetoriais. Revista de Administração, 40(1), 5-18. https://www.redalyc.org/articulo.oa?id=223417390001

Força Tarefa de Finanças Sociais (2015). Inclusão dos Negócios de Impacto nas Compras de Grandes Empresas e Governo.

Galera, G., & Borzaga, C. (2009). Social enterprise. Social Enterprise Journal, 5(3), 210-228. https://doi.org/10.1108/17508610911004313 DOI: https://doi.org/10.1108/17508610911004313

Gazley, B., & Brudney, J. L. (2007). The purpose (and perils) of Government-nonprofit partnership. Nonprofit and Voluntary Sector Quarterly, 36(3), 389-415. https://doi.org/10.1177/0899764006295997 DOI: https://doi.org/10.1177/0899764006295997

Googins, B. K., & Rochlin, S. A. (2000). Creating the partnership society: Understanding the rhetoric and reality of cross‐sectoral partnerships. Business and Society Review, 105(1), 127-144. https://doi.org/10.1111/0045-3609.00068 DOI: https://doi.org/10.1111/0045-3609.00068

Grassl, W. (2012). Business models of social enterprise: A design approach to hybridity. ACRN Journal of entrepreneurship Perspectives, 1(1), 37-60. https://doi.org/10.1007/978-3-030-13456-3_7 DOI: https://doi.org/10.1007/978-3-030-13456-3_7

Herlin, H. (2013). Better safe than sorry: Nonprofit organizational legitimacy and cross-sector partnerships. Business & Society, 54(6), 822-858. https://doi.org/10.1177/0007650312472609 DOI: https://doi.org/10.1177/0007650312472609

Iizuka, E. S., Varela, C. A., & Larroudé, E. R. A. (2015). Social Business Dilemmas In Brazil: Rede Astacase. RAE-Revista de Administração de Empresas, 55(4), 385-396. https://doi.org/10.1590/S0034-759020150403 DOI: https://doi.org/10.1590/S0034-759020150403

Jäger, U. P., & Schröer, A. (2014). Integrated organizational identity: A definition of hybrid organizations and a research agenda. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 25(5), 1281-1306. https://doi.org/10.1007/s11266-013-9386-1 DOI: https://doi.org/10.1007/s11266-013-9386-1

Johnston, L. M., & Finegood, D. T. (2015). Cross-sector partnerships and public health: challenges and opportunities for addressing obesity and noncommunicable diseases through engagement with the private sector. Annual Review of Public Health, 36, 255-271. https://doi.org/10.1146/annurev-publhealth-031914-122802 DOI: https://doi.org/10.1146/annurev-publhealth-031914-122802

Karré, P. (2012). Conceptualizing hybrid organizations: A public administration approach. Universidade de Barcelona. Symposium Neither Public nor Private: Mixed Forms of Service Delivery around the Globe.

Koschmann, M. A., Kuhn, T. R., & Pfarrer, M. D. (2012). A communicative framework of value in cross-sector partnerships. Academy of management review, 37(3), 332-354. https://doi.org/10.5465/amr.2010.0314 DOI: https://doi.org/10.5465/amr.2010.0314

Kosmynin, M. (2022). Social entrepreneurship organisations and collaboration: taking stock and looking forward. International Journal of Entrepreneurial Behavior & Research, 28(2), 441-470. https://doi.org/10.1108/IJEBR-02-2021-0144 DOI: https://doi.org/10.1108/IJEBR-02-2021-0144

Le Ber, M. J., & Branzei, O. (2010a). (Re)forming strategic cross-sector partnerships: Relational processes of social innovation. Business & Society, 49(1), 140-172. https://doi.org/10.1177/0007650309345457 DOI: https://doi.org/10.1177/0007650309345457

Le Ber, M. J., & Branzei, O. (2010b). Value Frame Fusion in Cross Sector Interactions. Journal of Business Ethics, 94(Suppl. 1), 163-195. https://doi.org/10.1007/s10551-011-0785-1 DOI: https://doi.org/10.1007/s10551-011-0785-1

Leca, B., Sandford, S., Cognat, A. S., Pache, A. C., Mato-Santiso, V., Hyánek, V., & Krlev, G. (2018). Cross-sector partnerships: A social innovation in the European work integration sector. In H. Anheier, G. Krlev & G. Mildenberger, Social Innovation (pp. 201-223). Routledge.

Lewis, D. (2001). The management of non-governmental development organizations: An introduction. Routledge.

Liu, W., Kwong, C. C., Kim, Y. A., & Liu, H. (2021). The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises. Journal of Business Research, 137, 128-142. https://doi.org/10.1016/j.jbusres.2021.08.012 DOI: https://doi.org/10.1016/j.jbusres.2021.08.012

McDermott, K., Kurucz, E. C., & Colbert, B. A. (2019). Collaborative civil society organizations and sustainable cities: The role of “mobilizing leadership” in building the integral commons. Organization and Environment, 32(3), 234-254. https://doi.org/10.1177/1086026617723767 DOI: https://doi.org/10.1177/1086026617723767

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: A methods sourcebook. Sage.

Murphy, M., Arenas, D., & Batista, J. M. (2015). Value Creation in Cross-Sector Collaborations: The Roles of Experience and Alignment. Journal of Business Ethics, 130(1), 145-162. https://doi.org/10.1007/s10551-014-2204-x DOI: https://doi.org/10.1007/s10551-014-2204-x

Naderifar, M., Goli, H., & Ghaljaie, F. (2017). Snowball Sampling: A Purposeful Method of Sampling in Qualitative Research. Strides in Development of Medical Education, 14(3), e67670. https://doi.org/10.5812/sdme.67670 DOI: https://doi.org/10.5812/sdme.67670

Nelson, J., & Zadek, S. (2002). Partnership Alchemy: New Social Partnerships in Europe. The Copenhagen Centre.

Ozdemir, S., & Gupta, S. (2021). Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives. Industrial Marketing Management, 97, 134-144. https://doi.org/10.1016/j.indmarman.2021.06.013 DOI: https://doi.org/10.1016/j.indmarman.2021.06.013

Pache, A. C., & Santos, F. M. (August, 2010). Inside the hybrid organization: An organizational level view of responses to conflicting institutional demands. Research Center ESSEC Working Paper 1101. https://doi.org/10.2139/ssrn.2328257 DOI: https://doi.org/10.2139/ssrn.2328257

Savarese, C., Huybrechts, B., & Hudon, M. (2021). The influence of interorganizational collaboration on logic conciliation and tensions within hybrid organizations: Insights from social enterprise–corporate collaborations. Journal of Business Ethics, 173, 709-721. https://doi.org/10.1007/s10551-020-04557-7 DOI: https://doi.org/10.1007/s10551-020-04557-7

Selsky, J. W., & Parker, B. (2005). Cross-sector partnerships to address social issues: Challenges to theory and practice. Journal of Management, 31(6), 849-873. https://doi.org/10.1177/0149206305279601 DOI: https://doi.org/10.1177/0149206305279601

Selsky, J. W., & Parker, B. (2010). Platforms for Cross-Sector Social Partnerships: Prospective Sensemaking Devices for Social Benefit. Journal of Business Ethics, 94(Suppl. 1), 21-37. https://doi.org/10.1007/s10551-011-0776-2 DOI: https://doi.org/10.1007/s10551-011-0776-2

Silva, C. S., & Iizuka, E. S. (2018). Mapeamento de negócios sociais e organizações congêneres no Brasil. Revista de Ciências da Administração, 20(52), 123-137. https://doi.org/10.5007/2175-8077.2018V20n52p123 DOI: https://doi.org/10.5007/2175-8077.2018V20n52p123

Souza, A. G. (2021). Empresas com propósito e regulação do quarto setor na Ibero-América. Relatório jurisdicional do Brasil. Secretaria-Geral Ibero-Americana (SEGIB), Programa das Nações Unidas para o Desenvolvimento (PNUD) e International Development Research Centre (IDRC)

Urmanaviciene, A., Chantzi, K., & Tambari, B. (2021). Challenges of cross–sectoral collaboration of social enterprises in the Baltic states. European Journal of Social Impact and Circular Economy, 2(2), 59-75. https://doi.org/10.13135/2704-9906/5487 DOI: https://doi.org/10.15678/SER.2021.2.02

Weber, C., Haugh, H., Göbel, M., & Leonardy, H. (2022). Pathways to Lasting Cross-Sector Social Collaboration: A Configurational Study. Journal of Business Ethics, 177, 613-639. https://doi.org/10.1007/s10551-020-04714-y DOI: https://doi.org/10.1007/s10551-020-04714-y

Wiggins, B., Anastasiou, K., & Cox, D. N. (2021). A Systematic Review of Key Factors in the Effectiveness of Multisector Alliances in the Public Health Domain. American Journal of Health Promotion, 35(1), 93-105. https://doi.org/10.1177/0890117120928789 DOI: https://doi.org/10.1177/0890117120928789