Snowden’s leak, Brazilian civil rights framework for the internet and the threat to IBM’s business model

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Gilberto Sarfati


In 2013 Internet Bill was under discussion in the Brazilian Congress, but after Edward Snowden leaked National Security Agency (NSA) espionage on several top officials of many governments, among them Brazil, President Dilma decided to completely change the Bill and asked to the Congress “constitutional urgency” to vote it. Fabio Rua, Head of Government and Regulatory Affairs at IBM Brazil, faces the challenges of dealing with a new government proposal that could jeopardize IBM’s new business model based on cognitive solutions. This case provides a complex setting that allows to discuss connections between corporate strategy and corporate lobby, nonmarket strategies, stakeholder analysis, business-government relations and corporate diplomacy.


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