Framework para decisões estratégicas eficazes
Barra lateral de artigos
Conteúdo do artigo principal
Resumo
Objetivo: propor um modelo para aprimorar a tomada de decisão estratégica, garantindo maior eficácia no endereçamento de problemas e aproveitamento de oportunidades.
Estado da arte: decisões estratégicas são centrais para gestores e empreendedores, mas estudos mostram que processos falhos frequentemente levam ao endereçamento inadequado de problemas (erro do tipo III), o que resulta em desperdício de recursos e oportunidades. Isso se deve à ausência de processos estruturados que formulem adequadamente os problemas e mitiguem vieses individuais e coletivos.
Originalidade: o framework proposto combina e adapta discussões e métodos voltados a diferentes fases do processo de decisão e implementação estratégica, consolidando o conhecimento em um único modelo simples e prático capaz de ajudar gestores e empreendedores a tomar decisões estratégicas mais eficazes.
Impactos: o artigo oferece aos leitores um modelo intuitivo e aplicável em quatro etapas para melhorar decisões estratégicas, de forma a aumentar as chances de sucesso no desenho e ao implementar planos estratégicos, mesmo em cenários incertos e dinâmicos.
========================
A GV-executivo quer saber:
- O que você achou do artigo? Clique aqui e responda à nossa pesquisa.
- Qual foi o impacto do artigo na sua organização? Clique aqui e responda à nossa pesquisa.
Downloads
Detalhes do artigo
Referências
Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004; Kilmann, R. H., & Mitroff, I. I. (1979). Problem defining and the consulting/intervention process. California Management Review, 21(3), 26-33. https://doi.org/10.2307/41165304
Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004; Nickerson, J. A., & Argyres, N. (2018). Strategizing Before Strategic Decision Making. Strategy Science, 3(4), 592-605. https://doi.org/10.1287/stsc.2018.0066; Dentoni, D., Bitzer, V., & Schouten, G. (2018). Harnessing wicked problems in multi-stakeholder partnerships. Journal of Business Ethics, 150(2), 333-356. https://doi.org/10.1007/s10551-018-3858-6
Felin, T., & Zenger, T. R. (2017). The Theory-Based View: Economic Actors as Theorists. Strategy Science, 2(4), 258-271. https://doi.org/10.1287/stsc.2017.0048
Nickerson, J. A., & Argyres, N. (2018). Strategizing Before Strategic Decision Making. Strategy Science, 3(4), 592-605. https://doi.org/10.1287/stsc.2018.0066
Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004
Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004
Drnevich, P. L., Mahoney, J. T., & Schendel, D. (2020). Has Strategic Management Research Lost Its Way? Strategic Management Review, 1(1), 35-73. https://doi.org/10.1561/111.00000004; Mitroff, I. I., & Featheringham, T. R. (1974). On systemic problem solving and the error of the third kind. Behavioral Science, 19(6), 383-393. https://doi.org/10.1002/bs.3830190605; Volkema, R. J. (1983). Problem formulation in planning and design. Management Science, 29(6), 639-652. https://doi.org/10.1287/mnsc.29.6.639
Kilmann, R. H., & Mitroff, I. I. (1979). Problem defining and the consulting/intervention process. California Management Review, 21(3), 26-33. https://doi.org/10.2307/41165304; Nickerson, J. A., & Argyres, N. (2018). Strategizing Before Strategic Decision Making. Strategy Science, 3(4), 592-605. https://doi.org/10.1287/stsc.2018.0066
Nickerson, J. A., & Argyres, N. (2018). Strategizing before strategic decision making. Strategy Science, 3(4), 592-605. https://doi.org/10.1287/stsc.2018.0066; Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004; Drnevich, P. L., Mahoney, J. T., & Schendel, D. (2020). Has Strategic Management Research Lost Its Way? Strategic Management Review, 1(1), 35-73. https://doi.org/10.1561/111.00000004; Repenning, N. P., Kieffer, D., & Astor, T. (2017). The most underrated skill in management. MIT Sloan Management Review, 58(3), 38-48.
Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004; Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209-1237. https://doi.org/10.1002/smj.3580
Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209-1237. https://doi.org/10.1002/smj.3580; Camuffo, A., Gambardella, A., & Pignataro, A. (2024). Theory-Driven Strategic Management Decisions. Strategy Science, 9(4), 382-396. https://doi.org/10.1287/stsc.2024.0173; Felin, T., & Holweg, M. (2024). Theory Is All You Need: AI, Human Cognition, and Causal Reasoning. Strategy Science, 9(4), 346-371. https://doi.org/10.1287/stsc.2024.0189
Novelli, E., & Spina, C. (2024). Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance. Strategic Management Journal, 45(13), 2642-2695. https://doi.org/10.1002/smj.3636; Felin, T., Gambardella, A., Novelli, E., & Zenger, T. (2024). A Scientific Method for Startups. Journal of Management, 50(8). https://doi.org/10.1177/01492063231226136; Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209-1237. https://doi.org/10.1002/smj.3580; Cristofaro, M., Giardino, P. L., & Barboni, L. (2025). Growth hacking: A scientific approach for data-driven decision making. Journal of Business Research, 186. https://doi.org/10.1016/j.jbusres.2024.115030
Camuffo, A., Gambardella, A., & Pignataro, A. (2024). Theory-Driven Strategic Management Decisions. Strategy Science, 9(4), 382-396. https://doi.org/10.1287/stsc.2024.0173; Felin, T., Gambardella, A., Novelli, E., & Zenger, T. (2024). A Scientific Method for Startups. Journal of Management. https://doi.org/10.1177/01492063231226136
Cristofaro, M., Giardino, P. L., & Barboni, L. (2025). Growth hacking: A scientific approach for data-driven decision making. Journal of Business Research, 186. https://doi.org/10.1016/j.jbusres.2024.115030; Blank, S., & Eckhardt, J. T. (2024). The Lean Startup as an Actionable Theory of Entrepreneurship. Journal of Management, 50(8), 3012-3034. https://doi.org/10.1177/01492063231168095
Csaszar, F.A.; Ketkar, H.J.; Kim, H. (2024). AI and strategic decision making. Working paper, Bocconi University, Milan; Csaszar, F. A., & Steinberger, T. (2022). Organizations as Artificial Intelligences: The Use of Artificial Intelligence Analogies in Organization Theory. Academy of Management Annals, 16(1), 1-37. https://doi.org/10.5465/annals.2020.0192 DOI: https://doi.org/10.5465/annals.2020.0192
Camuffo, A., Gambardella, A., & Pignataro, A. (2024). Theory-Driven Strategic Management Decisions. Strategy Science, 9(4), 382-396. https://doi.org/10.1287/stsc.2024.0173; Felin, T., Gambardella, A., Novelli, E., & Zenger, T. (2024). A Scientific Method for Startups. Journal of Management, 50(8). https://doi.org/10.1177/01492063231226136; Felin, T., & Holweg, M. (2024). Theory Is All You Need: AI, Human Cognition, and Causal Reasoning. Strategy Science, 9(4), 346-371. https://doi.org/10.1287/stsc.2024.0189
Gomes, L. A. V., & Borini, F. M. (2024). Ultrapassando as barreiras da inovação radical. GV-Executivo, 23(4). https://doi.org/https://doi.org/10.12660/gvexec.v23n4.2024.92547
Teixeira, T., & Watkins, E. A. (2014). Showrooming at Best Buy. Harvard Business School, Case 515-019.
Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209-1237. https://doi.org/10.1002/smj.3580; Novelli, E., & Spina, C. (2024). Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance. Strategic Management Journal, 45(13), 2642-2695. https://doi.org/10.1002/smj.3636; Felin, T., Gambardella, A., Novelli, E., & Zenger, T. (2024). A Scientific Method for Startups. Journal of Management, 50(8). https://doi.org/10.1177/01492063231226136; Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197–214. https://doi.org/10.1002/smj.2004
Felin, T., & Zenger, T. R. (2017). The Theory-Based View: Economic Actors as Theorists. Strategy Science, 2(4), 258-271. https://doi.org/10.1287/stsc.2017.0048
Anthony, S. D. (2016). Kodak’s Downfall Wasn’t About Technology. Harvard Business Review, 15, 1–5.
Repenning, N. P., Kieffer, D., & Astor, T. (2017). The Most Underrated Skill in Management. MIT Sloan Management Review, 58(3), 38-48. http://mitsmr.com/2lUfGbQ
Mitroff, I. I., & Featheringham, T. R. (1974). On systemic problem solving and the error of the third kind. Behavioral Science, 19(6), 383-393. https://doi.org/10.1002/bs.3830190605 DOI: https://doi.org/10.1002/bs.3830190605
Teixeira, T., & Watkins, E. A. (2014). Showrooming at Best Buy. Harvard Business School, Case 515-019.
Teixeira, T., & Watkins, E. A. (2014). Showrooming at Best Buy. Harvard Business School, Case 515-019.
Bennett, V. M., & Chatterji, A. K. (2023). The entrepreneurial process: Evidence from a nationally representative survey. Strategic Management Journal, 44(1), 86-116. https://doi.org/10.1002/smj.3077; Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209-1237. https://doi.org/10.1002/smj.3580; Repenning, N. P., Kieffer, D., & Astor, T. (2017). The Most Underrated Skill in Management. MIT Sloan Management Review, 58(3), 38-48. http://mitsmr.com/2lUfGbQ
Nickerson, J. A., & Argyres, N. (2018). Strategizing Before Strategic Decision Making. Strategy Science, 3(4), 592-605. https://doi.org/10.1287/stsc.2018.0066
Lazzarini, S. G., & Zenger, T. (2023, August). Strategy as (a causal) Theory of Change. Academy of Management Proceedings. https://doi.org/10.5465/AMPROC.2023.11924abstract
Felin, T., & Zenger, T. R. (2017). The Theory-Based View: Economic Actors as Theorists. Strategy Science, 2(4), 258-271. https://doi.org/10.1287/stsc.2017.0048; Camuffo, A., Gambardella, A., & Pignataro, A. (2024). Theory-Driven Strategic Management Decisions. Strategy Science, 9(4), 382-396. https://doi.org/10.1287/stsc.2024.0173
Gomes, L. A. V., & Borini, F. M. (2024). Ultrapassando as barreiras da inovação radical. GV-Executivo, 23(4), e92547. https://doi.org/10.12660/gvexec.v23n4.2024.92547 DOI: https://doi.org/10.12660/gvexec.v23n4.2024.92547
Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209-1237. https://doi.org/10.1002/smj.3580; Novelli, E., & Spina, C. (2024). Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance. Strategic Management Journal, 45(13), 2642-2695. https://doi.org/10.1002/smj.3636
Nickerson, J. A., & Argyres, N. (2018). Strategizing Before Strategic Decision Making. Strategy Science, 3(4), 592-605. https://doi.org/10.1287/stsc.2018.0066 DOI: https://doi.org/10.1287/stsc.2018.0066
Para um exemplo prático veja Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004
Repenning, N. P., Kieffer, D., & Astor, T. (2017). The Most Underrated Skill in Management. MIT Sloan Management Review, 58(3), 38-48. http://mitsmr.com/2lUfGbQ
Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004
Para um aprofundamento nos vieses cognitivos de grupos heterogêneos, veja Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197-214. https://doi.org/10.1002/smj.2004
Felin, T., & Zenger, T. R. (2017). The Theory-Based View: Economic Actors as Theorists. Strategy Science, 2(4), 258-271. https://doi.org/10.1287/stsc.2017.0048
Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209-1237. https://doi.org/10.1002/smj.3580; Camuffo, A., Gambardella, A., & Pignataro, A. (2024). Theory-Driven Strategic Management Decisions. Strategy Science, 9(4), 382–396. https://doi.org/10.1287/stsc.2024.0173
MacLennan, A. F., & Markides, C. C. (2021). Causal Mapping for Strategy Execution: Pitfalls and Applications. California Management Review, 63(4), 89-122. https://doi.org/10.1177/00081256211019799 DOI: https://doi.org/10.1177/00081256211019799
Lazzarini, S. G., & Zenger, T. (2023, August). Strategy as (a causal) Theory of Change. Academy of Management Proceedings. https://doi.org/10.5465/AMPROC.2023.11924abstract
Camuffo, A., Gambardella, A., & Pignataro, A. (2024). Theory-Driven Strategic Management Decisions. Strategy Science, 9(4), 382-396. https://doi.org/10.1287/stsc.2024.0173
Lazzarini, S. G., & Zenger, T. (2023). Strategy as (a causal) Theory of Change. Academy of Management Proceedings. https://doi.org/10.5465/AMPROC.2023.11924abstract
Felin, T., & Zenger, T. R. (2017). The Theory-Based View: Economic Actors as Theorists. Strategy Science, 2(4), 258-271. https://doi.org/10.1287/stsc.2017.0048
Lazzarini, S. G., & Zenger, T. (2023). Strategy as (a causal) Theory of Change. Academy of Management Proceedings. https://doi.org/10.5465/AMPROC.2023.11924abstract DOI: https://doi.org/10.5465/AMPROC.2023.11924abstract
Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209-1237. https://doi.org/10.1002/smj.3580
Angrist, J. D., & Pischke, J. S. (2009). Mostly harmless econometrics: An empiricist’s companion; Menezes-Filho, N., Peixoto, B., Pinto, C. C. de X., Foguel, M. N., & Barros, R. P. (2012). Avaliação econômica de projetos sociais (N. Menezes-Filho, Ed.; 1st ed.). Fundação Itaú Social: Dinâmica Gráfica e Editora Ltda. DOI: https://doi.org/10.1515/9781400829828
Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209–1237. https://doi.org/10.1002/smj.3580; Felin, T., & Zenger, T. R. (2017). The Theory-Based View: Economic Actors as Theorists. Strategy Science, 2(4), 258–271. https://doi.org/10.1287/stsc.2017.0048
Baer, M., Dirks, K. T., & Nickerson, J. A. (2013). Microfoundations of strategic problem formulation. Strategic Management Journal, 34(2), 197–214. https://doi.org/10.1002/smj.2004 DOI: https://doi.org/10.1002/smj.2004
Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209–1237. https://doi.org/10.1002/smj.3580
Camuffo, A., Gambardella, A., & Pignataro, A. (2024). Theory-Driven Strategic Management Decisions. Strategy Science, 9(4), 382–396. https://doi.org/10.1287/stsc.2024.0173 DOI: https://doi.org/10.1287/stsc.2024.0173
Felin, T., & Zenger, T. R. (2017). The Theory-Based View: Economic Actors as Theorists. Strategy Science, 2(4), 258–271. https://doi.org/10.1287/stsc.2017.0048
Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C. (2024). A scientific approach to entrepreneurial decision-making: Large-scale replication and extension. Strategic Management Journal, 45(6), 1209–1237. https://doi.org/10.1002/smj.3580; Felin, T., & Zenger, T. R. (2017). The Theory-Based View: Economic Actors as Theorists. Strategy Science, 2(4), 258–271. https://doi.org/10.1287/stsc.2017.0048
Nickerson, J. A., & Zenger, T. R. (2004). A knowledge-based theory of the firm - The problem-solving perspective. Organization Science, 15(6), 617–632. https://doi.org/10.1287/orsc.1040.0093 DOI: https://doi.org/10.1287/orsc.1040.0093