Inteligência Artificial como espelho organizacional

Conteúdo do artigo principal

Antonio Catharino
https://orcid.org/0009-0003-3919-5116
Renato José de Souza
https://orcid.org/0000-0001-7984-9047

Resumo

Objetivos: analisar por que a inteligência artificial (IA) deve ser compreendida não apenas como tecnologia de automação, mas como um espelho organizacional que torna visíveis incoerências estratégicas, ambiguidades decisórias e fragilidades de accountability.


Estado da arte: a literatura recente sobre IA e transformação digital mostra que a captura de valor depende menos da sofisticação técnica isolada e mais da integração entre dados, estratégia, governança, julgamento humano e aprendizagem organizacional.


Originalidade: o artigo desloca a pergunta executiva de “Como usar mais IA?” para “Que decisões a organização está disposta a tornar explícitas, auditáveis e passíveis de responsabilização?”.


Impactos: são propostos dilemas e recomendações para executivos, conselhos e lideranças que desejam transformar IA em capacidade decisória, e não apenas em portfólio de ferramentas.


ODS: 8 – Trabalho decente e crescimento econômico.

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Detalhes do artigo

Como Citar
Catharino, A., & Souza, R. J. de. (2026). Inteligência Artificial como espelho organizacional. GV-EXECUTIVO, 25(4), e97349. https://doi.org/10.12660/gvexec.v25n4.2026.97349
Seção
Caderno especial: Repensando a gestão com IA

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