Environmental Strategic Evaluation Model: Textile Sector Studies

Abstract

This paper presents the Environmental Strategic Evaluation Model (Environmental-SCP), applied to the Textile Sector. The Environmental-SCP Model works on the assumption that the environmental performance of a company is the result of its competitive practices or environmental conduct standards, depending on the structure of the market in which it is inserted. The data were collected through interviews with the Environmental Managers of companies located in Ceara and Santa Catarina in the year of 2001. This work presents a decision-making tool that helps companies position themselves strategically depending on their environmental behavior and market structure constraint. The results show three environmental behaviors classified as strong, medium and weak. The research also shows that the environmental risk, the environmental legal system, and the demands from stakeholders represent a low environmental constraint on the structure of the textile industry. The indicators which are utilized by the textile companies to assess their environmental performance were also identified. The results present this model as a consistent and practical tool to develop and evaluate business strategies in a global competitive market place.