Strategy as social practice and theory of communicative action: possible theoretical approaches

Abstract

This article aims to discuss the possible theoretical approaches between strategy as social practice (SSP) and the theory of communicative action (TCA), established by Jürgen Habermas. We intended to construct an analytical dialogue, highlighting the interfaces that may be established between these constructs. Specifically, we sought to: (i) describe the theoretical framework of strategy as social practice; (ii) discuss the conceptual aspects of the theory of communicative action; and (iii) introduce the possible theoretical approaches between strategy as social practice and the theory of communicative action. It is argued that TCA has interesting elements contributing to strategy as a practice and that, for this reason, there is a need to explore the theoretical approaches. So, this article contributes in a unique way to associate Habermas’ thought with the theoretical perspectives of strategy as social practice, especially concerning their elements reason and truth, understanding and consensus, which give rise to significant contributions of communicative rationality to strategy as social practice