Milton Santos’ geographical perspectives in studies of culture and consumption: A study in a rural Community
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Abstract
This work is the result of empirical research that demonstrated in the field the potential of the work of the renowned geographer Milton Santos to the culture and consumption studies. First, we conducted a process of conceptualization using the geographer categories of verticality and horizontality, which are diferente configurations of space partitions. While the former is normally linked to relations of imposition involving dense centers of techniques in the Global North, the latter is formed by local and organic relations in general. The next step was to identify the different types of consumption, according to their respective directionality of space. In doing so, we identified patterns of solidary, foreign, and anthropophagic consumption. Our qualitative research, examined a rural community in the Brazilian city of Divinópolis, where we found out that adoption of new technologies by residents was made by means of adaptive strategies motivated by the Search for a new local temporality, improving the individuals’ quality of life. Finally, we believe in the potential of this conceptualization in order to problematize global relations between two kinds of places: the rulers and the executors.
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