CSR valuation by the consumer and measurement of its effect on the purchases
Article Sidebar
Published:
Jan 1, 2014
Keywords:
Corporate social responsibility scale of measurement stakeholder attitude towards the company intention of purchase
Main Article Content
Abstract
The objective of this paper is to provide a valid and reliable CSR scale from the consumer perspective. From this point of view, a causal analysis is developed in order to identify those actions that really generate a response from the market. The final results will allow us to advise the companies about those actions which have a positive effect on consumer buying behaviour.
Downloads
Download data is not yet available.
Metrics
Metrics Loading ...
Article Details
How to Cite
DOPICO-PARADA, Ana; RODRÍGUEZ-DAPONTE, Rocío; GONZÁLEZ-VÁZQUEZ, Encarnación. CSR valuation by the consumer and measurement of its effect on the purchases. RAE - Revista de Administracao de Empresas , [S. l.], v. 54, n. 1, p. 39–52, 2014. Disponível em: https://periodicos.fgv.br/rae/article/view/20891. Acesso em: 9 nov. 2026.
Section
Forum
A RAE compromete-se a contribuir com a proteção dos direitos intelectuais do autor. Nesse sentido:
- adota a licença Creative Commoms BY (CC-BY) em todos os textos que publica, exceto quando houver indicação de específicos detentores dos direitos autorais e patrimoniais;
- adota software de detecção de similaridades;
- adota ações de combate ao plagio e má conduta ética, alinhada às diretrizes do Committee on Publication Ethics (COPE)