The new consumer elderly: analysis of relevant retailer attributes
Main Article Content
Abstract
Both the world and Brazilian population are aging. There is a gap in academic studies on elderly consumer preference. This research focused on which retailer attributes are most important to maintain loyalty of this group of consumers. Two focus groups generated a list of 44 relevant retailer attributes, followed by a survey with 615 consumers over 60 years old. We found that the dimensions Service and Assortment Management (including management prices and products) explain 47% of the variability of loyalty in the sample. The results also pointed out that attributes related to internal and external structure of the store were not significant in the model, by means of structural equation modeling.
Downloads
Download data is not yet available.
Metrics
Metrics Loading ...
Article Details
How to Cite
LOPES, E. L.; GARCIA, E.; SANTOS, V. M. dos; SCHIAVO, M. A. The new consumer elderly: analysis of relevant retailer attributes. RAE - Revista de Administracao de Empresas , [S. l.], v. 53, n. 6, p. 551–564, 2013. Disponível em: https://periodicos.fgv.br/rae/article/view/29928. Acesso em: 3 jul. 2024.
Section
Forum
A RAE compromete-se a contribuir com a proteção dos direitos intelectuais do autor. Nesse sentido:
- adota a licença Creative Commoms BY (CC-BY) em todos os textos que publica, exceto quando houver indicação de específicos detentores dos direitos autorais e patrimoniais;
- adota software de detecção de similaridades;
- adota ações de combate ao plagio e má conduta ética, alinhada às diretrizes do Committee on Publication Ethics (COPE)