Theory of reasoned action for continuous improvement capabilities: a behavioral approach

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Chen Yen-Tsang
João Mário Csillag
Janaina Siegler

Abstract

The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational Capabilities exploring the suitability of this model in the context of OM. It also seeks to discuss the behavioral aspects of operational capabilities from the perspective of organizational routines. This theory was operationalized using Fishbein and Ajzen (F/A) behavioral model and a multi-case strategy was employed to analyze the Continuous Improvement (CI) capability. The results posit that the model explains partially the CI behavior in an operational context and some contingency variables might influence the general relations among the variables involved in the F/A model. Thus intention might not be the determinant variable of behavior in this context.

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How to Cite
YEN-TSANG, C.; CSILLAG, J. M.; SIEGLER, J. Theory of reasoned action for continuous improvement capabilities: a behavioral approach. RAE - Revista de Administracao de Empresas , [S. l.], v. 52, n. 5, p. 546–564, 2012. Disponível em: https://periodicos.fgv.br/rae/article/view/30420. Acesso em: 20 jul. 2024.
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Author Biographies

Chen Yen-Tsang

Ph.D Student in Business Administration, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas – São Paulo – SP, Brazil.

João Mário Csillag

Professor at Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas – São Paulo – SP, Brazil.

Janaina Siegler

Ph.D Student in Business Administration, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas – São Paulo – SP, Brazil.