A implementação de inovação radical em empresas maduras

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Richard Leifer
Gina Colarelli O'Connor
Mark Rice

Abstract

There is increasing evidence of the importance of radical or breakthrough innovation to long-term firm success in the competitive marketplace today. Although this recognition has permeated many established companies,there is uncertainty about how to accomplish such innovation. This article is based on a six-year longitudinal study of 12 radical-innovation projects in 10 large, mature companies. The life cycle of radical-innovation projects is unlike those of incremental projects, because of an abundance of uncertainties and discontinuities. These characteristics require that radical-innovation projects be managed quite differently from incremental ones. Seven key strategic imperatives are offered for successfully implementing radical innovation.

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How to Cite
LEIFER, R.; O’CONNOR, G. C.; RICE, M. A implementação de inovação radical em empresas maduras. RAE - Revista de Administracao de Empresas , [S. l.], v. 42, n. 2, p. 17–30, 2002. Disponível em: https://periodicos.fgv.br/rae/article/view/37570. Acesso em: 21 jun. 2024.
Section
Estratégia