Sistemas de gerenciamento ambiental, tecnologia limpa e consumidor verde: a delicada relação empresa-meio ambiente no ecocapitalismo
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Published:
Apr 1, 2000
Keywords:
Environmentalism ideology market green consumer clean technology
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Abstract
The text supports the argument that ISO 14000 will not solve the complex problems of Brazilian environment. It is postulated that its incorporation in business does not yet represent a paradigmatic change in the direction of sustainability, rather representing a change in the business culture caused more by the changes in the world political economy than by a possible environmental consciousness. In spite of the clean technology appearing to be the greatest contemporary competitive advantage in the actual scenario of governmental deregulation, its reach is still limited to its intrinsic dependence on the demand of a significant green market.
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How to Cite
LAYRARGUES, Philippe Pomier. Sistemas de gerenciamento ambiental, tecnologia limpa e consumidor verde: a delicada relação empresa-meio ambiente no ecocapitalismo. RAE - Revista de Administracao de Empresas , [S. l.], v. 40, n. 2, p. 80–88, 2000. Disponível em: https://periodicos.fgv.br/rae/article/view/37699. Acesso em: 10 nov. 2026.
Section
Economia de empresas
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