Mudança ambiental e reorientação estratégica: estudo de caso em instituição bancária

Abstract

Recent research has demonstrated that successful organizations tend to have difficulties in promptly reorienting their strategies in facing new environmental circumstances. In a general view, changes that imply organizational strategic reorientation are postponed until crisis occurrence, when the best moment for fundamental changes has already gone. The present study focuses this problematical challenge by means of analysis of Brazilian Plano Real impact on Bamerindus banking organization. This longitudinal analysis simultaneously descriptive and qualitative comprehends January 1992-December 1996 period.