Identidade organizacional

Main Article Content

Miguel Pinto Caldas
Thomaz Wood Júnior

Abstract

In this theoretical article, the authors revisit the concept of identity, proposing the better understanding of its complexity, as wel/ as its broa der use in organizational analysis. While exploring the origins of the concept and the trends of its evolution through several fields of knowledge, the authors develop a conceptual framework, which differentiates the many existing perspectives on identity based on two key dimensions: the focal object dimension and the observation dimension. The former distinguishes the object to which the concept is applied (e.g., an individual, a group, an organization etc.); the tetter differentiates how identity is observed (from the innerly observed - self - to the external/y observed - image). The combination of these two dimensions defines several quadrants, in which it is possible to portrait the different existing perspectives on identity. At last, the model is expanded with a third dimension (the identity definition), which debates the basic foundations of the concept: of this being something central, distinctive and enduring.

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Article Details

How to Cite
CALDAS, M. P.; WOOD JÚNIOR, T. Identidade organizacional. RAE - Revista de Administracao de Empresas , [S. l.], v. 37, n. 1, p. 6–17, 1997. Disponível em: https://periodicos.fgv.br/rae/article/view/38076. Acesso em: 29 feb. 2024.
Section
Organização, recursos humanos e planejamento

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