Adote consumidores mais velhos no marketing das artes

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Paulo Cesar Delayti Motta
Charles D. Schewe

Abstract

Policies for two complex marketing questions: arts marketing and older consumers market.

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How to Cite
MOTTA, P. C. D.; SCHEWE, C. D. Adote consumidores mais velhos no marketing das artes. RAE - Revista de Administracao de Empresas , [S. l.], v. 35, n. 2, p. 23–32, 1995. Disponível em: https://periodicos.fgv.br/rae/article/view/38178. Acesso em: 14 jun. 2024.
Section
RAE - Artigos