Database marketing: strategy and implementation

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Miriam Bretzke

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BRETZKE, Miriam. Database marketing: strategy and implementation. RAE - Revista de Administracao de Empresas , [S. l.], v. 32, n. 3, p. 90–91, 1992. Disponível em: https://periodicos.fgv.br/rae/article/view/38453. Acesso em: 10 nov. 2026.
Section
Book review