IBM: o desafio da mudança

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Isabella Freitas Gouveia de Vasconcelos

Abstract

This article discusses the concepts of "Market Driven Quality" used by IBM as a tool for organizational change. The discussion focuses the IBM practices from the point of view of organizational culture and synbolic interactionism presenting the challenges that this company must face in the future, specially in the Brazilian subsidiary.

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How to Cite
VASCONCELOS, I. F. G. de. IBM: o desafio da mudança. RAE - Revista de Administracao de Empresas , [S. l.], v. 33, n. 3, p. 84–97, 1993. Disponível em: https://periodicos.fgv.br/rae/article/view/38483. Acesso em: 19 may. 2024.
Section
RAE - Cases

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