Cultura da qualidade e mudança organizacional

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Maria Tereza Leme Fleury


The objective of this paper is to analyse the organizational changes due to the adoption of quality and productivity programmes by Brazilian firms; we try to understand why, how and when these changes occur, to what extent cultural patterns and the nature of power relations within organizations are changing, and to seek if any plans for skilling organizations exist, or whether Brazilian modernization is limited to created skilled organizations. A research project conducted among industrial enterprises in the region of São Paulo provides the empirical background need for the discussion of these issues.


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FLEURY, M. T. L. Cultura da qualidade e mudança organizacional. RAE - Revista de Administracao de Empresas , [S. l.], v. 33, n. 2, p. 26–34, 1993. Disponível em: Acesso em: 16 jun. 2024.
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