A administração estratégica de programas de responsabilidade social em empresas multinacionais: percepções da alta diretoria

Abstract

This research presents an analysis of top management's perception in U.S. MNCs of corporate social responsibility programs, from a generalsurvey of 18 home offices (29 respondents) and a focus survey of four selected firms (33 respondents, 17 from home and 16 from overseas). The firms figure among FORTUNE 500, each with annual sales exceeâingUS$ one billion, in manufacturing, processing, and extractive sectors. The material focuses on MNCs decision-making process. Data were collected during 1982-1983. Some major findings are: strategic managementof social responsibility programs for MNCs internaI publics is found, although models are not very systematic; resources are committed, although somewhat constrained due to costs considerations;such programs lay behind those in marketing and production; threats from externaI and internaI environments exert changes on strategic management processes, the biggest coming from employees and laborgroups; among others.