Adoção do marketing pelas instituições de ensino superior

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Gilberto de Andrade Martins


The search of solutions to the very serious problems faced by the administrators of Higher Education Institutions related to efficient adjustment of these organizations to society, associated with thepromissing possibility of adoption and application of Marketing of Educational Services represent the main interest of this paper.Today's situation of Higher Education Institutions, the concepts about the Marketing of Educational Services, as well as the methodology, results and conclusions about a research carried out in 31 institutions of the Grande São Paulo that motivated the identification and characterization of the application of Marketing are presented.


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How to Cite
MARTINS, G. de A. Adoção do marketing pelas instituições de ensino superior. RAE - Revista de Administracao de Empresas , [S. l.], v. 29, n. 3, p. 41–48, 1989. Disponível em: Acesso em: 6 dec. 2023.