Qualitative research, quantitative research and beyond

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Maria José Tonelli
Felipe Zambaldi


The recent paper of Cassel (2018) on the similarities between the skills required to conduct qualitative research and to perform management functions has rekindeled an old debate about the contrast between qualitative and quantitative research. The author believes that MBA students conducting qualitative research for the first time acquire managerial skills such as the ability to analyze complex environments, which is a fundamental skill for organizations today. The study presents empirical data sourced from students and managers about the skills acquired in the research process.


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How to Cite
TONELLI, M. J.; ZAMBALDI, F. Qualitative research, quantitative research and beyond. RAE - Revista de Administracao de Empresas , [S. l.], v. 58, n. 5, p. 449–450, 2018. DOI: 10.1590/S0034-759020180501. Disponível em: https://periodicos.fgv.br/rae/article/view/77357. Acesso em: 24 jun. 2024.


Alvesson, M., & Skoldberg, K. (2009). Reflexive methodology: New vistas for qualitative research. London, UK: Sage.

Cassell, C. (2018). “Pushed beyond my comfort zone”: MBA student experiences of conducting qualitative research. Academy of Management Learning & Education, 17(2), 119-136. doi:10.5465/amle.2015.0016

Hodis, F. A., & Hancock, G. R. (2016). Introduction to the special issue: Advances in quantitative methods to further research in education and educational psychology. Educational Psychology, 51(3-4), 301-304. doi:10.1080/00461520.2016.1208750

Prasad, P. (2005). Crafting qualitative research: Working in the postpositivist traditions. New York, USA: Sharper Inc.

Symon, G., & Cassell, C. (Eds.) (2012). Qualitative organizational research: Core methods and key challenges. London, UK: Sage.

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