Suiting innovations to emerging markets: How to do more with less

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Dennys Eduardo Rossetto
Felipe Mendes Borini

Abstract

JUGAAD INNOVATION: Think frugal, be flexible, generate breakthrough growth.
Navi Radjou, Jaideep Prabhu & Simone Ahuja. San Francisco, USA: Jossey-Bass, 2012. 288 p.

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How to Cite
ROSSETTO, D. E.; BORINI, F. M. Suiting innovations to emerging markets: How to do more with less. RAE - Revista de Administracao de Empresas , [S. l.], v. 58, n. 5, p. 517–518, 2018. Disponível em: https://periodicos.fgv.br/rae/article/view/77403. Acesso em: 22 jun. 2024.
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Book Reviews

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