The effect of collaborative online media on recruitment decisions: An experimental study in the hospitality sector

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Published: Jul 12, 2023
DOI: https://doi.org/10.1590/S0034-759020230504
Keywords:
collaborative hypertext dictionary warranting theory social media recruitment decisions hospitality industry

Main Article Content

Engin Üngüren
Alanya Alaaddin Keykubat University, Department of Business Administration, Alanya, Turkey
Nazlı Türker
Alanya Alaaddin Keykubat University, Department of Business Administration, Alanya, Turkey
https://orcid.org/0000-0003-0318-1700

Abstract

This research aims to determine whether collaborative hypertext dictionaries (CHDs) offer warranties within the scope of the warranting theory. A fictional script based on recruitment processes was used to examine whether the comments about persons in CHDs offer warranties to recruiters. The study was conducted with a posttestonly control group design from amongst true experimental designs. The sample consisted of 359 persons, including board members of five-star accommodation establishments with recruitment privileges, deputy general managers, accounting managers, and human resources staff. The study concluded that positive or negative comments about applicants in CHDs significantly impact the recruiters’ perspective of them. Also, the research considered important resources in recruitment processes when it comes to offering warranties. The research findings provide a practical contribution by revealing the effect of applicants’ social media content on the recruiter’s choice. 

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How to Cite
ÜNGÜREN, Engin; TÜRKER, Nazlı. The effect of collaborative online media on recruitment decisions: An experimental study in the hospitality sector. RAE - Revista de Administracao de Empresas , [S. l.], v. 63, n. 5, p. e2022–0391, 2023. DOI: 10.1590/S0034-759020230504. Disponível em: https://periodicos.fgv.br/rae/article/view/89775. Acesso em: 11 nov. 2026.
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Vol. 63 No. 5 (2023): September-October
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