The role of emotions in reducing food waste

Main Article Content

Mikaela Daiane Prestes Floriano
https://orcid.org/0000-0001-6859-4405

Abstract

This study aimed to analyze the role of emotions in the food waste reduction behavior of Brazilian consumers. From a survey with 235 respondents and using PLS-SEM as an analysis technique, it was found that consumers who feel more guilty about waste have more favorable attitudes towards actions to mitigate food disposal in environments domestic. Likewise, anticipated pride directly impacted attitudes towards reducing food waste. These emotions also had indirect effects on waste eduction intention and behavior. In this study, psychological distance moderated the intentionbehavior relationship, demonstrating that consumers are more likely to engage in sustainable practices when they perceive waste as a problem close to themselves. This research offers insights into strategies that can be used to mitigate wasteful behaviors.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Article Details

How to Cite
FLORIANO, M. D. P. The role of emotions in reducing food waste . RAE - Revista de Administracao de Empresas , [S. l.], v. 64, n. 5, p. e2023–0523, 2024. DOI: 10.1590/S0034-759020240501. Disponível em: https://periodicos.fgv.br/rae/article/view/91256. Acesso em: 25 jul. 2024.
Section
Articles

References

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T

Antonetti, P., & Maklan, S. (2014). Feelings that make a difference: How guilt and pride convince consumers of the effectiveness of sustainable consumption choices. Journal of Business Ethics, 124, 117-134. https://doi.org/10.1007/s10551-013-1841-9

Attiq, S., Habib, M. D., Kaur, P., Hasni, M. J. S., & Dhir, A. (2021). Drivers of food waste reduction behaviour in the household context. Food Quality and Preference, 94, 104300. https://doi.org/10.1016/j.foodqual.2021.104300

Barbera, F., Amato, M., Riverso, R., & Verneau, F. (2022). Social emotions and good provider norms in tackling household food waste: an extension of the theory of planned behavior. Sustainability, 14(15), 9681. https://doi.org/10.3390/su14159681

Baumeister, R. F., Stillwell, A. M., & Heatherton, T. F. (1995). Personal narratives about guilt: Role in action control and interpersonal relationships. Basic and applied social psychology, 17(1 / 2), 173-198. https://doi.org/10.1207/s15324834basp1701&2_10

Begho, T., & Fadare, O. (2023). Does household food waste prevention and reduction depend on bundled motivation and food management practices? Cleaner and Responsible Consumption. https://doi.org/10.1016/j.clrc.2023.100142

Boulet, M., Hoek, A. C., & Raven, R. (2021). Towards a multi-level framework of household food waste and consumer behaviour: Untangling spaghetti soup. Appetite, 156. https://doi.org/10.1016/j.appet.2020.104856

Bretter, C., Unsworth, K. L., Kaptan, G., & Russell, S. V. (2023). It is just wrong: Moral foundations and food waste. Journal of Environmental Psychology, 88, 102021. https://doi.org/10.1016/j.jenvp.2023.102021

Brügger, A. (2020). Understanding the psychological distance of climate change: The limitations of construal level theory and suggestions for alternative theoretical perspectives. Global environmental change, 60. https://doi.org/10.1016/j.gloenvcha.2019.102023

Casonato, C., Garcia-Herrero, L., Caldeira, C., & Sala, S. (2023). What a waste! Evidence of consumer food waste prevention and its effectiveness. Sustainable Production and Consumption, 41, 305-319. https://doi.org/10.1016/j.spc.2023.08.002

Chadwick, A. E. (2015). Toward a theory of persuasive hope: Effects of cognitive appraisals, hope appeals, and hope in the context of climate change. Health Communication, 30(6), 598-611. https://doi.org/10.1080/10410236.2014.916777

Chia, D. et al. (2023). A systematic review of country-specific drivers and barriers to household food waste reduction and prevention. Waste Management & Research. https://doi.org/10.1177/0734242X231187559

Deliberador, L. R., Batalha, M. O., da Silva César, A., Azeem, M. M., Lane, J. L., & Carrijo, P. R. S. (2023). Why do we waste so much food? Understanding household food waste through a theoretical framework. Journal of Cleaner Production, 137974. https://doi.org/10.1016/j.jclepro.2023.137974

Geffen, L. van, Herpen, E. van, & Trijp, H. van. (2020). Household food waste: How to avoid it? An integrative review. Food Waste Management: Solving the Wicked Problem, 27-55. https://doi.org/10.1007/978-3-030-20561-4_2

Graham-Rowe, E., Jessop, D. C., & Sparks, P. (2014). Identifying motivations and barriers to minimising household food waste. Resources, Conservation and Recycling, 84, 15-23. https://doi.org/10.1016/j.resconrec.2013.12.005

Graham-Rowe, E., Jessop, D. C., & Sparks, P. (2015). Predicting household food waste reduction using an extended theory of planned behaviour. Resources, Conservation and Recycling, 101, 194-202. https://doi.org/10.1016/j.resconrec.2015.05.020

Hair Jr, J. F., Celsi, M. W., Ortinau, D. J., & Bush, R. P. (2014). Fundamentos de pesquisa de marketing-3. AMGH Editora.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203

Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long Range Planning, 45(5-6), 320-340. https://doi.org/10.1016/j.lrp.2012.09.008

Hatab, A. A., Tirkaso, W. T., Tadesse, E., & Lagerkvist, C. J. (2022). An extended integrative model of behavioural prediction for examining households’ food waste behaviour in Addis Ababa, Ethiopia. Resources, Conservation and Recycling, 179, 106073. https://doi.org/10.1016/j.resconrec.2021.106073

Jabeen, F., Dhir, A., Islam, N., Talwar, S., & Papa, A. (2023). Emotions and food waste behavior: Do habit and facilitating conditions matter? Journal of Business Research, 155, 113356. https://doi.org/10.1016/j.jbusres.2022.113356

Kals, E., & Müller, M. M. (2012). Emotions and environment. In S. D. Clayton, The Oxford Handbook of Environmental and Conservation Psychology. Oxford Library of Psychology. https://doi.org/10.1093/oxfordhb/9780199733026.013.0008

Khalil, M., Northey, G., Septianto, F., & Lang, B. (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research, 147, 59-70. https://doi.org/10.1016/j.jbusres.2022.03.080

Kim, M. J., & Hall, C. M. (2019). Can climate change awareness predict pro-environmental practices in restaurants? Comparing high and low dining expenditure. Sustainability, 11(23), 6777. https://doi.org/10.3390/su11236777

Lewis, M. (2000). Self-conscious emotions: Embarrassment, pride, shame and guilt. In M. Lewis & J. M. Haviland-Jones (Eds.), Handbook of Emotions.

Luo, B., & Yan, J. (2023). How can ‘I’make you empathize? Research on the influence of anthropomorphic design on against food waste. Current Psychology, 1-16. https://doi.org/10.1007/s12144-023-05234-4

McCarthy, B., & Liu, H. B. (2017). Food waste and the ‘green’consumer. Australasian Marketing Journal, 25(2), 126-132. https://doi.org/10.1016/j.ausmj.2017.04.007

McDonald, R. I., Chai, H. Y., & Newell, B. R. (2015). Personal experience and the ‘psychological distance’of climate change: An integrative review. Journal of Environmental Psychology, 44, 109-118. https://doi.org/10.1016/j.jenvp.2015.10.003

Mühlberger, A., Neumann, R., Wieser, M. J., & Pauli, P. (2008). The impact of changes in spatial distance on emotional responses. Emotion, 8(2), 192. https://doi.org/10.1037/1528-3542.8.2.192

Onwezen, M. C., Bartels, J., & Antonides, G. (2014). The self‐regulatory function of anticipated pride and guilt in a sustainable and healthy consumption context. European Journal of Social Psychology, 44(1), 53-68. https://doi.org/10.1002/ejsp.1991

Pleeging, E., van Exel, J., Burger, M. J., & Stavropoulos, S. (2021). Hope for the future and willingness to pay for sustainable energy. Ecological Economics, 181, 106900. https://doi.org/10.1016/j.ecolecon.2020.106900

Programa das Nações Unidas para o Ambiente. (2021). Food waste index report 2021. Retrieved from https://www.unep.org/pt-br/resources/relatorios/indice-de-desperdicio-de-alimentos-2021

Quested, T. E., Marsh, E., Stunell, D., & Parry, A. D. (2013). Spaghetti soup: The complex world of food waste behaviours. Resources, Conservation and Recycling, 79, 43-51. https://doi.org/10.1016/j.resconrec.2013.04.011

Russell, S. V., Young, C. W., Unsworth, K. L., & Robinson, C. (2017). Bringing habits and emotions into food waste behaviour. Resources, Conservation and Recycling, 125, 107-114. https://doi.org/10.1016/j.resconrec.2017.06.007

Schneider, C. R., Zaval, L., Weber, E. U., & Markowitz, E. M. (2017). The influence of anticipated pride and guilt on pro-environmental decision making. PloS one, 12(11), e0188781. https://doi.org/10.1371/journal.pone.0188781

Seo, J. Y., & Yoon, S. (2022). Food waste perceptions: vice versus virtue foods. Journal of Consumer Marketing, 39(3), 267-277. https://doi.org/10.1108/JCM-07-2020-3997

Septianto, F., Kemper, J. A., & Northey, G. (2020). Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258. https://doi.org/10.1016/j.jclepro.2020.120591

Sharma, K., Trott, S., Sahadev, S., & Singh, R. (2023). Emotions and consumer behaviour: A review and research agenda. International Journal of Consumer Studies, 47(6), 2396-2416. https://doi.org/10.1111/ijcs.12937

Soorani, F., & Ahmadvand, M. (2019). Determinants of consumers’ food management behavior: Applying and extending the theory of planned behavior. Waste Management, 98, 151-159. https://doi.org/10.1016/j.wasman.2019.08.025

Talwar, S., Kaur, P., Kumar, S., Salo, J., & Dhir, A. (2022). The balancing act: how do moral norms and anticipated pride drive food waste/reduction behaviour? Journal of Retailing and Consumer Services, 66, 102901. https://doi.org/10.1016/j.jretconser.2021.102901

Trope, Y., & Liberman, N. (2010). Construal-level theory of psychological distance. Psychological Review, 117(2), 440. https://doi.org/10.1037/a0018963

Vermeir, I., Weijters, B., De Houwer, J., Geuens, M., Slabbinck, H., Spruyt, A., ... & Verbeke, W. (2020). Environmentally sustainable food consumption: A review and research agenda from a goal-directed perspective. Frontiers in Psychology, 11, 520238. https://doi.org/10.3389/fpsyg.2020.01603

Volz, K. G., & Hertwig, R. (2016). Emotions and decisions: Beyond conceptual vagueness and the rationality muddle. Perspectives on Psychological Science, 11(1), 101-116. https://doi.org/10.1177/1745691615619608

Wang, J., & Wu, L. (2016). The impact of emotions on the intention of sustainable consumption choices: Evidence from a big city in an emerging country. Journal of Cleaner Production, 126, 325-336. https://doi.org/10.1016/j.jclepro.2016.03.119

White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22-49. https://doi.org/10.1177/0022242919825649

Zheng, Q., Zeng, H., Xiu, X., & Chen, Q. (2022). Pull the emotional trigger or the rational string? A multi-group analysis of organic food consumption. Foods, 11(10), 1375. https://doi.org/10.3390/foods11101375