Circular startups and the integration of social dimensions into business models

Main Article Content

Leticia Galatti
https://orcid.org/0000-0001-9917-9861
Felipe Bastos dos Reis
https://orcid.org/0000-0003-4407-0476
Adriana Marotti de Mello
https://orcid.org/0000-0001-9672-959X

Abstract

This research addresses how startups integrate the social dimension into circular business models, particularly in the Global South. Sustainable development necessitates equal consideration of economic, environmental, and social aspects. Investigative gaps in the social dimension of the Circular Economy in the Global South elevate the risk of excluding perspectives from regions where circular activities are prevalent. Startups in these regions hold promise for fostering circular and innovative societies. By analyzing 69 Latin American circular startups listed in the Circular Startup Index by the Ellen MacArthur Foundation, we examined how they integrate the social dimension into their value propositions and operations. Our findings contribute to a comprehensive understanding of the social dimension of Circular Economy strategies, identifying patterns in business models capable of promoting social impact. They highlight the potential of startups to influence societal attributes, providing insights for academics, professionals, and policymakers aiming to promote sustainability and social impact through circular and innovative business models.

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How to Cite
GALATTI, Leticia; DOS REIS, Felipe Bastos; DE MELLO, Adriana Marotti. Circular startups and the integration of social dimensions into business models. RAE - Revista de Administracao de Empresas , [S. l.], v. 65, n. 4, p. e2024–0174, 2025. DOI: 10.1590/S0034-759020250402. Disponível em: https://periodicos.fgv.br/rae/article/view/92996. Acesso em: 13 nov. 2026.
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