Blueberry production and commercialization: a case study in a family business
Main Article Content
Abstract
Blueberry is a fruit rich in natural antioxidants, minerals, and vitamins. It is considered a trendy food and has properties to slow aging and help prevent disease. This study adopted the premises of the stakeholder theory to examine the perception of stakeholders about aspects impacting a family business based on blueberry production and commercialization. A qualitative case study guided by the stakeholder theory was developed, collecting data through ten semi-structured interviews with representatives shareholders, employees, customers, suppliers, creditors, and society. According to the theory, the company would cease to exist without these actors. Thus, the family company must plan and execute activities based on the perspective of the stakeholder theory. This work contributes to the theory offering evidence that stakeholders have a direct relationship with the family business and generate sustainable, social, and economic value. As a practical contribution, categories of analysis of the family business are developed, linking them to the perspectives of the theory, and evidencing both the different perceptions of the stakeholders and a management practice that benefits the relationships, where everyone can contribute and obtain gains. The single case study is a limitation of this research, since results can be biased. Future studies can expand the sample and evaluate how family businesses can measure the influence of stakeholders in generating sustainable, social and economic value.
Downloads
Metrics
Article Details
Revista de Gestão dos Países de Língua Portuguesa (RGPLP) undertakes to contribute to the protection of authors’ intellectual rights. On this matter:
- It uses the Creative Commons BY (CC-BY) license for all texts it publishes, except when there is indication of specific holders of copyrights and property rights;
- It uses the similarity verification software of content - Plagiarism (Crossref Similarity Check);
- It takes actions to fight against plagiarism and ethical misconduct aligned with the guidelines of the Committee on Publication Ethics (COPE).
Further information on the Code of Ethics adopted by RGPLP can be found in Ethical Standards and Code of Conduct.
References
ADACHI, P. P. Família S.A. Gestão de empresa familiar e solução de conflitos. São Paulo: Atlas, 2006.
ALVES, R. R. Sustentabilidade Empresarial e Mercado Verde. A transformação do mundo em que vivemos. Petrópolis: Editora Vozes, 2019.
ANTUNES, L. E. C. et al. Fenologia, produção e qualidade de frutos de mirtilo. Pesquisa Agropecuária Brasileira, Brasília, v. 43, n. 8, p. 1011-1015, 2008.
ANTUNES, L. E. C.; PERES, N. A. Strawberry production in Brazil and South America. International Journal of Fruit Science, v. 13, n.1-2, p.156-161, 2013.
BARBIERI, J. C. et al. Inovação e sustentabilidade: novos modelos e proposições. Revista de Administração de Empresas – RAE, v. 50, n. 2, p. 146-154, abr.-jun., 2010.
BARDIN, L. Análise de conteúdo. Tradução: Luis Antero Reto, Augusto Pinheiro. São Paulo: Edições 70, 2016. (3. Reimp. da 1. ed. de 2016. Título original: L’analyse de contenu).
BASCO, R. Family business and regional development – a theoretical model of regional familiness. Journal of Family Business Strategy, v. 6, n. 4, p. 259-271, 2015.
BERRONE, P. et al. Socioemotional wealth and corporate responses to institutional pressures: do family-controlled firms pollute less? Administrative Science Quaterli, v. 55, n. 1, p. 82-113, 2011.
BROCKHAUS, R. H. Family Business Successions: suggestions for future research. Family Business Review, v. 17, n. 2, p. 165-177, jun. 2004.
CASILLAS, J. B. Gestão da Empresa Familiar: conceitos casos e soluções. São Paulo: Thomson, 2007.
CARBALLO‐PENELA, A.; CASTROMÁN‐DIZ, J. L. Environmental policies for sustainable development: an analysis of the drivers of proactive environmental strategies in the service sector. Business Strategy and the Environment, v. 24, n. 8, p. 802-818, 2015.
CENNAMO, C. et al. Socioemotional Wealth and Proactive Stakeholder Engagement: Why Family-Controlled Firms Care More About Their Stakeholders. Entrepreneurship Theory and Practice, v. 36, n. 6, p. 1153-1173, 2012.
CLARKSON, M. B. A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance. Academy of Management Review, v. 92, p. 105-108, 1995.
DAWSON, A.; PAEGLIS, I.; BASU, N. Founder as Steward or Agent? A Study of
Founder Ownership and Firm Value. Entrepreneurship Theory and Practice, v. 42, n. 6, p. 886-910, 2018.
DEBICKI, B. et al. Development of a socioemotional wealth importance (SEW) scale for family firm research. Journal Family Business Strategy, v. 7, p. 47-57, 2016.
ELKINGTON, J. Cannibals with Forks: The Triple Bottom Line of 21st Century Busi¬ness. Oxford: Capstone Publishing, 1997.
EVAN, W. M.; FREEMAN, R. E. A Stakeholder Theory of the Modern Corporation: Kantian capitalism. In: DONALDSON, T.; WERHANE, P. H. (Eds.). Ethical Issues in Business. Englewood Cliffs, NJ: Prentice-Hall, 1993. p. 166-71.
FONSECA, M. D. S. et al. Blueberry and honey vinegar: successive batch production, antioxidant potential and antimicrobial ability. Brazilian Journal of Food Technology, v. 21, e2017101, 2018.
FREEMAN, R., E. Strategic Management: a stakeholder approach. Boston: Pitman, 1984.
FREEMAN, R., E. et al. Stakeholder theory: the state of the art. New York: Cambridge Press, 2010.
FRIEDMAN, A., L.; MILES, S. Developing Stakeholder Theory. Journal of Management Studies, v. 39, n. 1, p. 1-21, 2002.
FRIEDMAN, A., L.; MILES, S. Stakeholders: theory and practice. Wiltshire: Oxford University Press, 2006.
GAVANA, G.; GOTTARDO, P.; MOISELLO, A. Sustainability reporting in family firms: a
panel data analysis. Sustainability, v. 9, n. 1, p. 38, 2016.
HOFFMANN, A.; ANTUNES, L. E. C. Grande potencial. 2015. Disponível em: <http://www.cnpuv.embrapa.br/publica/artigos/como_cultivar_mirtilo.pdf>. Acesso em: 10 maio 2019.
HOLTON, I.; GLASS, J.; PRICE, A. D. F. Managing for sustainability: findings from four company case studies in the UK precast concrete industry. Journal of Cleaner Production, v. 18, n. 2, p. 152-160, 2010.
KALT, W.; JOSEPH, J.A.; SHVKITT-HALE, B. Blueberries and human health: a review of current research. Journal American Pomological Society, v. 61, n. 3, p. 151-160, 2007.
LÜDEKE-FREUND, F.; DEMBEK, K. Sustainable business model research and practice: emerging field or passing fancy? Journal of Cleaner Production, v. 168, p. 1668-1678, 2017.
MA, J. et al. An exploratory investigation of Additively Manufactured Product life cycle sustainability assessment. Journal of Cleaner Production, v. 192, p. 55-70, 2018.
MARCOUX, A. M. A. Fiduciary Argument against Stakeholder Theory. Business Ethics Quarterly, Chicago, v. 13, n. 1, p. 1-17, Jan. 2003.
MILLER, D.; LE BRETON-MILLER, I. Family governance and firm performance: agency, stewardship, and capabilities. Family Business Review, v. 19, n. 1, p. 73-87, 2006.
NECKEBROUCK, J.; MANIGART, S.; MEULEMAN, M. Attitudes of family firms toward outside investors: the importance of organizational identification. Venture Capital, v. 19, n. 1-2, p. 29-50, 2016.
NÚÑEZ-CACHO, P. et al. (2018). Family Businesses Transitioning to a Circular Economy Model: The Case of “Mercadona”. Sustainability, v. 10, n. 2, p. 538.
ORO, I. M.; LAVARDA, C. E. F. Interaction Between Strategy and Organizational Performance: The Influence of Family Management. Brazilian Business Review, v. 14, n. 5, p. 493-509, 2017.
ORO, I. M.; LAVARDA, C. E. F. Interface between management control systems and strategy and performance measures in a family business. Revista Contabilidade & Finanças, v. 30, n. 79, p. 14-27, 2019.
PARIDA, V. et al. Orchestrating industrial ecosystem in circular economy: a two-stage transformation model for large manufacturing companies. Journal of Business Research, v. 101, p. 715-725, Aug. 2019.
PESQUEUX, Y.; DAMAK-AYADI, S. Stakeholder Theory in perspective. Corporate Governance, Bradford, v. 5, n. 2, p. 5-22, 2005.
RETAMALES, J. B.; HANCOCK, J. F. Blueberries, Massachusetts. Crop Production Science in Horticu1ture Series, n. 21, p. 323, 2012.
SACHS, I. Caminhos para o Desenvolvimento Sustentável. Rio de Janeiro: Garamond, 2002. 95 p.
SAVITZ, A. W.; WEBER, K. A empresa sustentável. Rio de Janeiro: Elsevier, 2007.
SEHNEM, S. et al. Circular business models: level of maturity. Management Decision, v. 57, n. 4, p. 1043-1066, 2019.
SHARMA, P.; CHRISMAN, J. J.; GERSICK, K. E. 25 Years of Family Business Review: reflections of the past and perspective future. Family Business Review, v. 25, n. 1, p. 5-15, 2012.
STRIK, B. C. Horticultural practices of growing highbush blueberries in the ever-expanding U.S. and global scene. Journal of the American Pomological Society, University Park, v. 61, p. 148-150, 2007.
STRIK, B. C.; VANCE, A. J.; FINN, C. E. Northern highbush blueberry cultivars differed in yield and fruit quality in two organic production systems from planting to maturity. HortScience, v. 52, n. 6, p. 844-851, 2017.
WINSTANLEY, D.; SORABJI, D.; DAWSON, S. When the Pieces Don’t Fit: A Stakeholder Power Matrix to Analyze Public Sector Restructuring. Public Money & Management, v. 15, n. 2 p. 19-26, 1995.
YIN, R. K. Estudo de caso: planejamento e métodos. 5. ed. Porto Alegre: Bookman, 2015.
